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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Mercedes mulling Renault-based entry-level X-Class?

Somewhere in between the Smart brand and the all-new A-Class (pictured above), Daimler is said to be readying a smaller entry-level product for the Mercedes-Benz brand to compete with models like the Audi A1. According to AutoBild, Mercedes-Benz will get a new hatchback based on a platform from its recent partnership with Renault-Nissan, and it could be called the X-Class.
Expected to debut by 2018, the Mercedes-Benz X-Class could be offered in sedan, hatchback and crossover variants, and it would likely have a starting price below the $20,000-euro mark. Power would come from either a 1.0-liter inline three-cylinder engine or a 1.5-liter inline-four, and the car would likely be built in a low-cost nation in order to make the financials work. Wearing the Mercedes-Benz name, the X-Class would have to exhibit more distinguishable luxury and styling to set itself apart from the models that helped provide its underpinnings.

Recharge Wrap-up: KillaJoule hits 270 mph; Mercedes B-Class ED gets PlugShare

The Mercedes-Benz B-Class Electric Drive will get its own version of the PlugShare charging-station locator app. Developed by Recargo with the help of Daimler, the vehicle-specific app will be integrated into the car's navigation system. The system maps the location of nearby charging stations from various networks. So far, Mercedes-Benz doesn't offer a universal pay service for the various charging networks, like those offered by BMW and Nissan. Read more at Green Car Reports. HyperSolar uses solar energy to make hydrogen from water. Without using electrolyzers, HyperSolar uses a photochemical process to separate and capture the hydrogen in the water, which can then be used for clean energy, such as automotive fuel cells. The solar devices are submerged in water inside a container, and sunlight powers the device to free the hydrogen. HyperSolar claims that its process is more efficient and cost effective than other methods used to produce hydrogen from water. See some demonstrations in the videos below and learn more at HyperSolar's website. Eva Hakansson drove the KillaJoule electric motorcycle to a top speed of 270.224 miles per hour. After a computer model showed a possibility of about 270 mph, the team took the motorcycle with sidecar out to the salt flats for Mike Cook's Shootout. Everything went smoothly, and Hakansson easily surpassed speeds of the 249.1-mph world record she set a few weeks ago. The team is calling it quits for the season, but will make some tweaks to the KillaJoule in hopes of getting 300 mph out of the red bullet next year. Read more at KillaCycle Racing, or at Business Insider. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.