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Mercedes spent ˆ250 million to win Formula One titles last year
Thu, Feb 5 2015Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.
2015 Mercedes-Benz S63 AMG Coupe
Wed, Dec 17 2014Conventional wisdom would dictate that adding more power and several key performance enhancements to an already very good car, like the 2015 Mercedes-Benz S550 Coupe, will end up equaling an even better car. In the case of the 2015 Mercedes-Benz S63 AMG Coupe, conventional wisdom sort of applies, but perhaps not as much as we'd have initially guessed. We'll get into the nitty gritty details in just a moment, but here's the most immediate takeaway we had in our minds as we walked away from this super coupe: The S63 AMG is excellent, but so is the slightly more mundane S550 Coupe on which it is based, and which is priced some $41,000 less expensive than its more powerful sibling. Chew on those figures while we examine what differentiates the two S-Class Coupes. Drive Notes As expected, the single greatest highlight of the 2015 S63 Coupe is its engine. As a powerplant, it's a gem. As a hand-built engineering exercise, its 577 horsepower and 664 pound-feet of torque are just as impressive in real life as they sound when recited from stat sheets. Not that the old CL63 AMG was lacking in power, but the new S63 AMG Coupe boasts 41 more horses and 74 more lb-ft than the outgoing engine. The run to 60 miles per hour takes a scant 3.9 seconds, according to M-B, aided in no small part by the car's 4Matic all-wheel-drive system and other assorted electronic brains deciding where, exactly, all those ponies should be sent. The rear-biased system is tuned to send two-thirds of the engine's power to the rear wheels in a bid to make the car feel more like what performance-minded drivers expect. Top speed is electronically limited to 186 miles per hour, which is plenty fast enough, even in the days of 200-plus-mph sedans from M-B's former corporate cousin Dodge. We didn't get anywhere near the car's maximum velocity, but our brief trips into triple-digit territory were quiet, comfortable and completely free of drama. The seven-speed automatic gearbox responds quickly to requests of your right foot, but the steering wheel-mounted paddles don't change gears as quickly as we'd like when in Manual mode. Controlled Efficiency (which we'd call Comfort) maximizes efficiency, keeping the transmission in higher gears and shifting earlier than when in Sport mode, and we didn't find much fault with the computer's shifting algorithms in either setting.
Porsche tops JD Power APEAL study for 12th time
Wed, Jul 27 2016JD Power's 2016 Automotive Performance, Execution, and Layout (APEAL) study hasn't changed much this time around with Porsche coming in at No.1 for the 12th consecutive year, while BMW was close behind in second. Jaguar and Mercedes-Benz tied for third with Land Rover, Lexus, and Lincoln tied for No.5. The APEAL Study, according to JD Power, measures owners' level of excitement and emotional attachment across 77 parameters. Brands and cars are rated on a 1,000-point scale. The study found that new cars with modern safety features including low speed collision avoidance and blind spot monitoring have higher APEAL scores than vehicles without the features. The overall industry score increased from 798 to 801, which JD Power claims was helped by the launch of a variety of new vehicles. This year, 22 out of 30 new or redesigned cars received a higher score than the vehicle's respective segment average. Porsche is once again at the top of the list as the automaker's score increased by three points to 877. BMW outscored Jaguar to take second place with a score of 859, while the British automaker dropped three points from last year with 852 points. Volkswagen overtook Mini to become the top-ranked non-premium brand with 809 points, while the latter automaker trailed behind by one point. At the end of the scale, Smart came in at the very bottom for the second year in a row with a score of 745 points, which represents an increase of 62 points over last year. Fiat's score increased by six points to 755, but still confined the automaker to second-to-worst place for a consecutive year. Mitsubishi's score increased to 770, up from 755, to become the fourth-worst brand, while Jeep fell to third-worst with a decrease in seven points to 756. General Motors received six segment-level awards, followed by Hyundai with five, and BMW and VW earning four apiece. Surprise segment victories include the Chevrolet Camaro, which outscored the Dodge Challenger, and the Lexus RC which ranked above the BMW 4 and 3 Series. For more information on how the automakers ranked, check out the official release on the 2016 APEAL Study below or visit JD Power's website to analyze the graphs. Related Video: Porsche Ranks Highest in APEAL for 12th Consecutive Year; General Motors Receives Six Segment-Level Awards, Hyundai Motor Company Receives Five DETROIT: 27 July 2016 — Popular driver-assist technologies help make vehicles considerably more appealing to their owners, according to the J.D.