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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Maybach SL 680 Monogram Series gives the rich and famous what they want

TOPANGA, Calif. – Give the people what they want, right? Especially if they're extremely wealthy. And possibly famous.  Apparently, the requests for a convertible Maybach from existing owners and/or celebrities were so frequent and insistent that the uber-luxury offshoot of Mercedes-Benz finally decided to give them just that. The 2025 Mercedes-Maybach SL 680 Monogram Series answers the call. While all other Maybachs are based on a Mercedes-Benz, this is the first Maybach to be based on a car developed by AMG: the current-generation SL 55 and SL 63. This presented a greater challenge to engineers than past efforts. Although a sportier Maybach was intended (as opposed to modern Maybach's first drop-top effort, the Maybach S 650 Cabriolet), the SL 680 is, not surprisingly, seeking a much different dynamic end goal than its AMG-only cousins. According to Maybach product manager Hannes Meyer, the far shorter wheelbase than the Maybach norm was a particular challenge in making sure that its convertible offering maintained "the same ease and nearly floating driving experience" expected of the brand. To that end, the Maybach SL shares the SL 63's air suspension and trick AMG Active Control interconnected hydraulically controlled dampers, but the tuning is changed, especially with the rear air springs as the driver sits closer to those. Meyer says the damper valves in particular have a greater range between sportiness and comfort than the SL 63. The steering system is totally Maybach-specific, including a different ratio and more upright front camber, resulting in what Meyer described as a more stable and less aggressive setup than what you'd find in the SL 63.  Before you start looking for a 6.8-liter engine in the Mercedes arsenal, remember that those numbers don't really mean anything anymore. The Maybach SL 680 has exactly the same 4.0-liter twin-turbo V8 as the SL 63 good for 577 horsepower and 590 pound-feet of torque. The nine-speed AMG transmission is the same in terms of hardware, but it has totally different software. In particular, the 2-3 and 3-4 shifts are most different in order to provide a smoother, more Maybach acceleration experience. The 4Matic+ all-wheel-drive system is also shared, but is programmed to have a more balanced front-to-rear power split than the rear-biased AMG. Finally, the exhaust has been retuned. Meyer said that up to 2,800 rpm, the exhaust isn't quieter than what you'd experience in the AMGs, it just has a different tone.

Daimler CEO Zetsche answers 'Most likely' to question of a Maybach SUV

When Dieter Zetsche was asked about the possibility of getting Maybach, the reimagined Mercedes-Benz ultra-luxury sub-brand, into the premium SUV game, the Daimler CEO reportedly told Auto Express, "Most likely." Those two little words aren't a firm answer – let alone an indication of timing – but we wouldn't be shocked to find out Mercedes is already working on one. Range Rover has gone even more upscale, the Bentley Bentayga is coming this year, as will the Maserati Levante. Rolls-Royce is deciding on an SUV this year (we think it's only a matter of time before they say "yes"), the Lamborghini Urus is still expected in 2018, Aston Martin is raising funds to build a crossover, and there have been rumors of a BMW X7 and Audi Q9 for years. Point being, everyone is busy writing their own invite to this ultra posh party. The latest comments would appear to put to rest any will-they/won't-they questions around a high-riding Maybach offering. There were rumors last summer that a GL-Class SUV (a model range shortly to be known as GLS-Class) with revamped styling and lots of luxury touches would join the top-tier sub-brand, but then in November, Mercedes' global head of sales and marketing told Automotive News, "I don't want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]." If and when a Maybach utility does become official, we'll only be picking up where we left off with the brand's previous incarnation: a GL-based Maybach was rumored way back in 2007. News Source: Auto ExpressImage Credit: Copyright 2015 Steven Ewing / AOL Maybach Mercedes-Benz SUV Luxury mercedes gl-class