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Smart brand might be doomed

Reports are painting a less than rosy picture of the Smart brand's future. The Daimler-owned carmaker is going fully electric in 2020, but that might not be enough to keep it alive for long. Inside sources, quoted by Automobile Magazine, are saying Renault is likely to pull out of the partnership that created the current Smart ForTwo/Renault Twingo pairing introduced in 2014. The two rear-engined cars share a platform, and when the current Twingo is done for, Renault might want to part ways. In addition, Mercedes isn't willing to prop up Smart on its own, and there is a possibility that the entire Smart brand could be shuttered by 2026. A previous joint venture was the ForFour hatch co-developed with Mitsubishi, and despite the ForFour name living on in the current generation rear-engined car, the earlier FWD hatchback has quickly been forgotten. Not long ago, Smart presented its Forease open-top concept to give customers a glimpse of what future Smart cars would look like, but at its heart the Forease was still a current Smart dressed up with concept car details. The next-generation Mercedes-Benz A-Class is to be signed off in 2021 for a 2025 introduction, and it can be underpinned by a more flexible, fully scalable platform that could also serve to support a new entry-level Mercedes-Benz vehicle that could render the separate Smart brand pointless. Then there's Geely, who now owns nearly 10 percent of Daimler, and who is partnering with Daimler to launch a new "premium" ride-hailing venture in China. As Geely develops its mobility solutions, it is likely to keep an eye on Smart: Smart cars have been car-sharing staples around the world for quite a while, from users such as Car2Go. Automobile Magazine says that if a Smart is co-developed with Geely, it might suit the Chinese market well, but a global business case might be challenging. In any case, if Smart wants to survive beyond the current Renault partnership, the new model should be agreed upon quickly, and it must be based on a platform flexible enough to support full electric drive. Reportedly, there are now ongoing feasibility studies for a fully electric Daimler "U-Class," which would include a Smart-like three or five-door hatch with two wheelbase options, a ride-sharing shuttle with autonomous capabilities, and an urban delivery panel van. But Smart must justify itself for the upcoming decades, or the future Daimler products that occupy its niche will be wearing a three-pointed star instead.

Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

The Vision Mercedes-Maybach 6 is pure electric excess

The Vision Mercedes-Maybach 6 is a two-door, two-passenger coupe that spans over 18 feet long. Everything about this car is more than you need. But isn't that the true definition of ultimate luxury? With so much sheet metal, it can be tricky to get everything to look right, but Mercedes seems to have done nicely with this concept. Overall, the car's long nose and short deck are reminiscent of the Mercedes-AMG GT, and the long, tapering tail and lights are similar to that of the Mercedes-AMG Vision Gran Turismo concept from a few years ago. Capping off the front of the Mercedes-Maybach 6 is a proud, prominent grille that the company claims was inspired by a pinstripe suit. At each corner are 24-inch wheels with transparent panels based on the transforming, aerodynamic wheels of the Concept IAA Mercedes previously showed. Powering this massive coupe are four electric motors that can produce a combined 738 horsepower. Mercedes says that will be enough to get the car to 62 mph from a standstill in under 4 seconds. The motors are backed by an 80 kWh battery that the company says can propel the car up to 200 miles. Perhaps more interesting than its range is the fact that the Mercedes-Maybach 6 can pick up a charge worth 62 miles in just 5 minutes, assuming you've got the right charger. This is technology that could really make a difference in the day-to-day practicality of electric cars, provided that it makes it to reality. The car can be charged either by being plugged in, or wirelessly with an inductive charging system. Inside, the Vision Mercedes-Maybach 6 has even more fantastical features. It does retain analog gauges as a link to the past, but augments them with wrap-around glass trim that doubles as a display and touch-sensitive interface. The windshield seems to be pulled from Mission Impossible with its ability to display information. Sensors in the seats are designed to read the condition of the passengers and even their outfits to custom tailor everything from lighting to massage features. It's hard to say what the production odds are for this mega Mercedes, but you probably shouldn't hold your breath. Even for the rarified segment of seven-figure cars, this would be pretty extravagant. It wouldn't be impossible, or without precedent. Back when Maybach was still its own brand, the company created a ridiculous luxury coupe called the Exelero, and they sold the fully-functional car.