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Petrolicious profiles mustard 1972 Mercedes-Benz 280 ready to go anywhere
Thu, Feb 5 2015The Mercedes-Benz sedans of the '70s and early '80s are certainly attractive models, but with their hard lines, the four-doors really don't have the graceful curves usually associated with a beautiful car. Instead, it's much more accurate to call these classic Germans handsome. The W114 chassis especially has a powerful stance about it with an upright grille dominating the front and long, flat surfaces elsewhere. Petrolicious takes a look at one man's journey to restore one of these posh vehicles in its latest video. Bernard Bredehorn grew up in the back of his grandparents' W116-chassis Mercedes 280 SE, and when he eventually got a classic of his own, Bredehorn ended up with a 1972 Mercedes 280. However, the sedan was in need of a complete restoration and sat for years in a friend's garage buried under parts. Bredehorn eventually excavated the car and brought it back to life in a very '70s shade of mustard yellow. Petrolicious shows why this classic Mercedes is now happy eat up many trouble-free miles on Germany's roads.
6 luxury car brands to watch in 2024
Tue, Jan 30 20242023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high. Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments. And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate. The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.
Mercedes trolls kids with uncrashable toy cars
Mon, Oct 12 2015Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.
