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Mercedes to roll out C63 AMG late in 2014 with 4.0L V8

The new 2014 Mercedes-Benz C-Class is upon us, launching initially in North America with turbocharged four-cylinder C300 4Matic and six-cylinder C400 4Matic flavors. But that's only the tip of the proverbial iceberg when it comes to the vast array of powertrain configurations that will be offered in the new C-Class in markets around the world. Orders will soon be rolling in for gasoline, hybrid and diesel engines with four, six or eight cylinders, driving the rear wheels or all four, with the seven-speed automatic transmission soon to be replaced by a new nine-speed unit. But what enthusiasts are really looking forward to is the next C63 AMG.
As BMW has done with the M3 (and new M4), Mercedes has gradually ratcheted up the cylinder count in its AMG C-Class, graduating from the 3.6-liter V6 in the original C36 AMG to the 4.3-liter V8 in the C43 AMG, then the 5.5-liter V8 in the C55 AMG before going the distance with the sublime 6.2-liter V8 in the C63 AMG. Like its rivals, Mercedes is expected to use turbochargers as a replacement for displacement in the next model, but unlike its Bavarian rival, it won't be losing any cylinders in the process.
Skipping the 5.5-liter twin-turbo V8 that has gone on to power other AMG models, the next C63 AMG is still expected to introduce a new 4.0-liter twin-turbo V8 producing between 450 and 500 horsepower. It'll also reportedly keep the same seven-speed automatic transmission (instead of switching to the new nine-speed), but the jury's still out on whether it'll come with rear- or all-wheel drive (or offer buyers the choice). The downsized V8 - codenamed M177 - is then expected to find its way into other models, but the C-Class will be the first to get it when it arrives before the end of the new year ahead.

Race Recap: 2016 European GP was a cakewalk for Rosberg

Formula 1 teams had no setup data or tire information for the six-kilometer Baku City Circuit hosting the European Grand Prix, and that's the reason for much of the weekend's excitement. Nico Rosberg snatched pole position after Mercedes-AMG Petronas teammate Lewis Hamilton hit the wall during qualifying. When the lights went out, Rosberg put in a clinical drive way out front to score his second career grand slam: pole position, leading every lap, fastest lap, and victory. Sebastian Vettel put in a similarly lonely drive in his Ferrari to second. The German had little to do on track other than get around his teammate on Lap 28, and that came courtesy of team orders. Sergio Perez started from second on the grid, but a gearbox change after clouting the wall during Free Practice dropped him to seventh. The Mexican cut his way through the field after his sole pit stop on Lap 17 of the 51-lap race, passing Ferrari's Kimi Raikkonen for third on the final lap. It's Perez's second podium in three races after finishing third in Monaco. Force India has five podium finishes in its eight-year history, and Perez's name is on four of them. Raikkonen followed in fourth. Stewards hit the Finn with a five-second penalty for crossing the pit-entry line during the race, so even if Perez hadn't passed him on track, Raikkonen would have been classified fourth. Hamilton's up-and-down weekend ended with a burst of radio messages and a whimper. He climbed from tenth on the grid to fifth in the race, then his energy recovery system began harvesting in the wrong places. The snafu cost Hamilton two seconds per lap compared to the leaders. The trouble came from a switch turned to the incorrect position, but the FIA ban on driver assistance meant Hamilton's engineer couldn't tell the driver how to fix the problem. At one point when Hamilton said he was going to reset the whole car, his engineer replied, "Um, we don't advise that, Lewis." Hamilton finally found the proper setting on Lap 43, but turned the engine down again when he realized he couldn't catch the leaders. Mercedes said that Rosberg had the same issue, but Rosberg fixed it on his own. Valtteri Bottas got his Williams across the line four seconds behind Hamilton. Red Bull teammates Daniel Ricciardo and Max Verstappen couldn't get their tires to work, forcing both racers to pit twice before finishing seventh and eighth.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos