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2015 Mercedes-Benz S63 AMG Coupe

Conventional wisdom would dictate that adding more power and several key performance enhancements to an already very good car, like the 2015 Mercedes-Benz S550 Coupe, will end up equaling an even better car. In the case of the 2015 Mercedes-Benz S63 AMG Coupe, conventional wisdom sort of applies, but perhaps not as much as we'd have initially guessed. We'll get into the nitty gritty details in just a moment, but here's the most immediate takeaway we had in our minds as we walked away from this super coupe: The S63 AMG is excellent, but so is the slightly more mundane S550 Coupe on which it is based, and which is priced some $41,000 less expensive than its more powerful sibling. Chew on those figures while we examine what differentiates the two S-Class Coupes. Drive Notes As expected, the single greatest highlight of the 2015 S63 Coupe is its engine. As a powerplant, it's a gem. As a hand-built engineering exercise, its 577 horsepower and 664 pound-feet of torque are just as impressive in real life as they sound when recited from stat sheets. Not that the old CL63 AMG was lacking in power, but the new S63 AMG Coupe boasts 41 more horses and 74 more lb-ft than the outgoing engine. The run to 60 miles per hour takes a scant 3.9 seconds, according to M-B, aided in no small part by the car's 4Matic all-wheel-drive system and other assorted electronic brains deciding where, exactly, all those ponies should be sent. The rear-biased system is tuned to send two-thirds of the engine's power to the rear wheels in a bid to make the car feel more like what performance-minded drivers expect. Top speed is electronically limited to 186 miles per hour, which is plenty fast enough, even in the days of 200-plus-mph sedans from M-B's former corporate cousin Dodge. We didn't get anywhere near the car's maximum velocity, but our brief trips into triple-digit territory were quiet, comfortable and completely free of drama. The seven-speed automatic gearbox responds quickly to requests of your right foot, but the steering wheel-mounted paddles don't change gears as quickly as we'd like when in Manual mode. Controlled Efficiency (which we'd call Comfort) maximizes efficiency, keeping the transmission in higher gears and shifting earlier than when in Sport mode, and we didn't find much fault with the computer's shifting algorithms in either setting.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes to roll out C63 AMG late in 2014 with 4.0L V8

The new 2014 Mercedes-Benz C-Class is upon us, launching initially in North America with turbocharged four-cylinder C300 4Matic and six-cylinder C400 4Matic flavors. But that's only the tip of the proverbial iceberg when it comes to the vast array of powertrain configurations that will be offered in the new C-Class in markets around the world. Orders will soon be rolling in for gasoline, hybrid and diesel engines with four, six or eight cylinders, driving the rear wheels or all four, with the seven-speed automatic transmission soon to be replaced by a new nine-speed unit. But what enthusiasts are really looking forward to is the next C63 AMG.
As BMW has done with the M3 (and new M4), Mercedes has gradually ratcheted up the cylinder count in its AMG C-Class, graduating from the 3.6-liter V6 in the original C36 AMG to the 4.3-liter V8 in the C43 AMG, then the 5.5-liter V8 in the C55 AMG before going the distance with the sublime 6.2-liter V8 in the C63 AMG. Like its rivals, Mercedes is expected to use turbochargers as a replacement for displacement in the next model, but unlike its Bavarian rival, it won't be losing any cylinders in the process.
Skipping the 5.5-liter twin-turbo V8 that has gone on to power other AMG models, the next C63 AMG is still expected to introduce a new 4.0-liter twin-turbo V8 producing between 450 and 500 horsepower. It'll also reportedly keep the same seven-speed automatic transmission (instead of switching to the new nine-speed), but the jury's still out on whether it'll come with rear- or all-wheel drive (or offer buyers the choice). The downsized V8 - codenamed M177 - is then expected to find its way into other models, but the C-Class will be the first to get it when it arrives before the end of the new year ahead.