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Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Aston wants to build DBX on its new platform, not Mercedes'

Aston Martin is proceeding with plans to launch the DBX as its first production crossover. It just can't say at this point what it will be based on. Speaking with Automotive News Europe, Aston's new CEO Andy Palmer indicated that basing the DBX on a Mercedes SUV platform would not be its first choice because they "clearly sit in a very different space to the one we want to go" with the DBX. Instead, the company's first choice would be to build the crossover atop the new platform it's developing for its sports cars. "It just depends how high off the ground it could go," said Palmer. "I don't exclude the possibility of using some [Mercedes] parts, but I would say very much the primary route is our platform." The prospect of building an Aston SUV on Mercedes architecture – namely that of the GL-Class – has been on the table for some time now. The Lagonda SUV concept it showcased at the Geneva show in 2009 was based on the GL, and the two automakers have been forging a tightening alliance in the years since. The British automaker's next-generation engine is to be built by Mercedes-AMG, and it is expected to source other components from the German automaker as well. For its part, Mercedes has been taking a sportier approach with its latest crossovers, as demonstrated by the GLE Coupe that debuted before the more conventional version and the Concept GLC Coupe that previewed the GLK's replacement in Shanghai last month. Aston Martin, on the other hand, is building a new sports car platform that will underpin its next generation of luxury GTs, replacing the long-serving VH architecture that has served for decades as the basis for its entire model line. Perhaps the most surprising of ANE's report, though, is that Aston seems to be proceeding with plans to build the DBX apparently without even knowing what platform it will use.