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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes reveals F 015 Luxury in Motion concept at CES [w/videos]

Whatever you think of the idea, autonomous vehicles are emerging as the way of the future in the automotive industry, and Mercedes is showing its vision for that driverless destiny with the F 015 concept at CES this week. Billed as Luxury in Motion, the F 015 first popped onto our radar back in October when it was snapped under wraps and then again when the German automaker released the first teaser image previewing its silhouette, but has now taken center stage at the electronics expo in Las Vegas. So what is it exactly, you ask? Well, aside from being entirely autonomous – bringing together a suite of advanced technologies to take the driver out of the equation – it's also big. It's marginally larger than an S-Class, in fact, and with a more spacious one-box form that turns the cabin into a rolling living room. That's where you'll find four individual bucket seats that swivel towards each other, and pivot towards the giant doors for ease of ingress and egress. The doors open a full 90 degrees and the back ones swing suicide-style like on a Rolls-Royce, but without a B-pillar to get in the way. An array of six display screens turn the cabin – clad in wood, aluminum, glass and leather – into an all-enveloping "digital arena," with gesture-based controls, touch-sensitive screens and eye-tracking technology. Made of carbon fiber, aluminum and high-strength steel, the concept is some 40-percent lighter than a conventional automobile of its size. And while Mercedes isn't saying exactly what would provide the motivation (and to what effect), it does state that "the bodyshell of the F 015 Luxury in Motion was designed to allow the impact-protected integration of an electric drive system with fuel cell." The concept follows the debut of the Future Truck 2025 concept big-rig at the IAA Commercial Vehicles show in Hannover a few months ago, and is earmarked to make transportation through and between the world's growing cities a smoother, safer and less human-intensive ordeal. Whether that's the kind of future you want to live in is another matter, but you can scope it out in the videos and press release below and in the extensive gallery of images above for a closer look. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Elephant with an itch to scratch uses cars for relief

Sometimes in life you, get an itch in a place that you need some help to scratch it. That feeling apparently goes for elephants as well as humans. A pachyderm at the Khao Yai National Park in Thailand recently had some serious comfort in its rump. Unfortunately, the giant animal chose several passing vehicles to alleviate the problem. Things start out rather cute with the elephant rubbing its enormous behind on a Mercedes-Benz. However, another vehicle apparently doesn't provide the same level of relief. The animal seems to grow annoyed and starts taking the sedan apart with at least one person inside. The experience must have been mammothly terrifying. According to BBC News, no one was injured, and the odd behavior is being blamed on a result of the elephant's mating season. Male elephants, as well as other male pachyderms, go through a period called the musth, when testosterone levels rise to several times greater than normal in preparation for the mating season. It makes the elephant aggressive, irritable and yes, itchy.