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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Autoblog's adventures at the Nurburgring 24-Hour race [spoilers]

The brand-new Audi R8 LMS, said to share 50 percent of its components with the street-legal R8 shown off at Geneva, has won its very first race at the 2015 Nurburgring 24-Hours. The No. 28 car driven by Christopher Mies, Edward Sandstrom, Nico Muller, and Laurens Vanthoor for the Audi Sport WRT team out of Belgium finished only 40.279 seconds ahead of the No. 25 BMW Sport Team Marc VDS Z4 GT3 in second place, for the smallest winning gap since the race began in 1970. Those two cars traded the lead throughout Sunday morning and were less than a minute away from one another for the last two hours. They were part of a total 35 lead changes during the entire race – a record for the event – and both did 156 laps. Third place went to the No. 44 Falken Tire Porsche 997 GT3, one lap down. The Audis did what they always do: lurked close to the front, stayed out of trouble, then pounced when everyone else faltered. For the opening stretches the BMW Z4 teams owned it, running 1-2-3 for a while, but all of them hit trouble. When morning came and the race got over its yellow-flag fever, the No. 28 Audi was in front and stayed there. It was the third Nurburgring 24-Hour win for Audi in four years, the brand's first win only coming in 2012. Last year's winner, the Phoenix Audi team that set a race record by doing 159 laps, had both of its cars retire. One hit an oil patch about 12 hours in, spun and was hit by another car behind, taking on too much damage to continue. The other retired with engine issues. Other Notes Three cars crashed out of the race while leading, after the rains that weren't supposed to happen, happened about 90 minutes in. The No. 20 Schubert BMW Z4 led the first 50 minutes of the race, hopped a crest at Pflanzgarten, landed in a pool of water, and hit the wall on the 30th lap. Then the No. 30 Frikadelli Porsche, with a driver team that included ex-'Ring Taxi driver Sabine Schmitz, hit the No. 31 Mercedes SLS AMG GT3 on the approach to Carrousel and crashed out. Then the No. 1 Phoenix Audi, last year's winning car, took the lead but hit the wall after that oil patch near Pflanzgarten and was out of the race. Aston Martin celebrated a class win in the SP8 category with the No. 49 Vantage GT4 N430. This being the tenth anniversary of the Vantage running the Nurburgring-24, this year's car was painted in the same colors as the racecar from ten years ago.

Race recap: 2016 Australian F1 Grand Prix a rowdy start to season

The three brief Formula 1 tests ahead of the current season belied how much had gone on since the last race in November: Infiniti subbed out for Tag Heuer, Renault is back, the all new Haas F1 team, a revamped Manor, three brand new drivers and two returning drivers, a raft of regulation changes among the newly tilled soil. The four engine manufacturers spent a combined 67 tokens among the 138 in the kitty, Renault using just seven of their 32. The only conclusive proof to come from the annual intermission was the otherworldly capability of Mercedes-AMG Petronas. The Silver Arrows didn't even try the super- and ultra-soft tires, focusing on reliability instead of speed. The result? They ran more than 19 race distances, obliterating the lap totals of every other team. There are certainly a few people who enjoyed the complicated new rolling-elimination qualifying format fast-tracked to approval just a few weeks ago. They were wildly outnumbered by those who thought it was awful, including the same team heads who voted for it. We'd probably have to go back to the debacle at the 2005 Indianapolis Grand Prix for an equivalent fiasco when Michelin pulled its teams over safety fears, leaving six cars out of 20 to qualify. In Australia, within 24 hours of the conclusion of qualifying, the new format had itself been eliminated. Nevertheless, qualifying also taught us what didn't happen over the winter: any other team progressing enough to outduel Mercedes. After admitting that he dropped off after winning the championship last year, then getting questioned in the press for some dubious off-season activities, Lewis Hamilton proved he can still turn it on when he wants to. The Brit smoked the Albert Park track in 1:23.837, more than three-tenths of a second ahead of teammate Nico Rosberg in second place. Ferrari did make strides during the off-season, but only enough to keep the same gap it had to Mercedes last year: Sebastian Vettel lined up third, a half-second behind Rosberg, teammate Kimi Raikkonen another four-tenths back in fourth place. Max Verstappen said Toro Rosso is the best of the rest, the Dutchman taking fifth place in front of Felipe Massa for Williams in sixth and Toro Rosso teammate Carlos Sainz in sixth. Daniel Ricciardo – who wasn't smiling after qualifying – kept Red Bull and its new "Tag Heuer" engines in the conversation with eighth on the grid.