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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Mercedes-AMG GT3 opts for big displacement without a turbo

There was a time when there were numerous categories in sports car racing: GT1, GT2 , GT3... but these days they've all been amalgamated into the latter. That's left a GT3 class packed with competitors and possibly more contentious than ever before. What you see here is Mercedes' new challenger, in official form after being leaked earlier today by the French website Le Point. Replacing the SLS AMG GT3 that won its class (among other races) the Nurburgring 24 Hours in 2013 is the new Mercedes-AMG GT3. Set to be revealed at the Geneva Motor Show, it's the racing version of the new Mercedes-AMG GT, and aside from looking the business, it has the makings of a highly competitive entry. As you can see, it sits closer to the track surface than the road-going version, and packs more extreme aero – including a front splitter you could serve dinner off of, little winglets to deflect the air away from the front tires, deep side sills, a massive rear wing and (though we can't see it presently) what promises to be a very large rear diffuser. It's also got more ventilation to feed the engine and cool the brakes, and a stripped-out cabin with full roll cage and a steering device that's long since evolved beyond resembling an actual "wheel." To save weight, Mercedes has redone many of the panels out of carbon fiber, but one of the most intriguing elements is what you'd find under that woven hood: instead of adapting the 4.0-liter twin-turbo V8 from the road-going GT, AMG has slotted in the larger atmospheric 6.3-liter V8 from the outgoing racer – coupled to a six-speed sequential gearbox. With its new GT3 entry, Mercedes surely hopes to take a slice of the customer racing market that Porsche in particular has developed into a successful and profitable business over the years. Racing fans, however, will be more interested to see how this puppy fares at Le Mans, the Nurburgring, the Blancpain sprint and endurance series, the United SportsCar Championship, the FIA World Endurance Championship and countless national series around the world. It'll have tough competition on its hands, though, from the likes of the Porsche 911 RSR, Audi R8 LMS, Bentley Continental GT3, Ferrari 458 Italia GT3, McLaren 650S GT3, Lamborghini Huracan GT3 and countless others that battle for glory on a racetrack somewhere on any given Sunday. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach.