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Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman

According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.

The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits

After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.

Daimler CEO Zetsche answers 'Most likely' to question of a Maybach SUV

When Dieter Zetsche was asked about the possibility of getting Maybach, the reimagined Mercedes-Benz ultra-luxury sub-brand, into the premium SUV game, the Daimler CEO reportedly told Auto Express, "Most likely." Those two little words aren't a firm answer – let alone an indication of timing – but we wouldn't be shocked to find out Mercedes is already working on one. Range Rover has gone even more upscale, the Bentley Bentayga is coming this year, as will the Maserati Levante. Rolls-Royce is deciding on an SUV this year (we think it's only a matter of time before they say "yes"), the Lamborghini Urus is still expected in 2018, Aston Martin is raising funds to build a crossover, and there have been rumors of a BMW X7 and Audi Q9 for years. Point being, everyone is busy writing their own invite to this ultra posh party. The latest comments would appear to put to rest any will-they/won't-they questions around a high-riding Maybach offering. There were rumors last summer that a GL-Class SUV (a model range shortly to be known as GLS-Class) with revamped styling and lots of luxury touches would join the top-tier sub-brand, but then in November, Mercedes' global head of sales and marketing told Automotive News, "I don't want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]." If and when a Maybach utility does become official, we'll only be picking up where we left off with the brand's previous incarnation: a GL-based Maybach was rumored way back in 2007. News Source: Auto ExpressImage Credit: Copyright 2015 Steven Ewing / AOL Maybach Mercedes-Benz SUV Luxury mercedes gl-class