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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Rain prolongs the Championship battle | 2016 Brazilian Grand Prix recap

Rain and an old-school circuit are the antidotes to Formula 1's constricting technical regulations and Tilke tracks. At Brazil's Autodromo Jose Carlos Pace – otherwise known as Interlagos – rain Saturday night and on race day washed away everyone's careful plans, except for those of the man at the front of the pack. Lewis Hamilton put his Mercedes-AMG Petronas ahead of the field throughout the weekend. On Sunday, a storm-delayed start behind the Safety Car assured Hamilton of a clean path to the lead and a clear track. The Briton didn't waste it, pulling out a gap on teammate Nico Rosberg behind, and Rosberg appeared to have no interest in going hard after Hamilton. Safety Cars and red flags kept resetting the gap to zero, though. After the Mercedes-AMG GT S led the first seven laps, it emerged again on Lap 13 for another six laps when Marcus Ericsson crashed his Sauber. Seconds after racing resumed, Kimi Raikkonen aquaplaned his Ferrari into the wall on the front straight. That caused the first red flag, leading to another eight-lap Safety Car interval, then a second red flag stoppage due to conditions on Lap 28, then three more Safety Car laps, and then, finally, racing again. Hamilton never surrendered his lead. The Briton changed tires once during a stoppage, and drove fast enough to cover the full race distance despite the intermissions. Afterward, he said "it was a very easy race." Rosberg had it harder, defending against the preternatural Max Verstappen in third. Barring misfortune it's already clear the Red Bull pilot has at least one Driver's Championship in his career future. In Brazil the young Dutchman drove like he's worthy of the hardware right now. After Verstappen passed Rosberg for second on Lap 34, the Red Bull driver pitted for intermediate tires on Lap 44 – a huge gamble in the conditions – coming back out in fifth. That tire wager failed, giving Rosberg a safe position in second when Verstappen had to pit for extreme wets on Lap 54 of 71. The teenager re-emerged in 16th. Over the race's final 17 laps Verstappen passed 13 drivers at six different places on track. He ran it close-but-clean a couple of times, especially when getting around Sebastian Vettel and Sergio Perez, but he was simply untouchable. Not only did the Dutchman score an amazing third place, he put in what could be the drive of the season.

Lewis Hamilton wins British GP, slashes Vettel's lead to 1 point

SILVERSTONE, England - Lewis Hamilton won his home British Grand Prix for the fourth year in a row on Sunday, while a penultimate-lap puncture slashed Sebastian Vettel's championship lead to a single point. The Briton's drive from pole to flag on an overcast afternoon was lonely, uneventful and dominant - in complete contrast to his Ferrari rival's afternoon - with Mercedes teammate Valtteri Bottas finishing 14 seconds behind to secure the one-two. "The support has been incredible this weekend. I am so proud I could do this for you all," said Hamilton, who threw himself into the fans for some crowd surfing after the podium celebrations. "The team were faultless this weekend, Valtteri did an incredible job as well, so it's the perfect weekend for us." Far behind in his wake, as Hamilton cruised to a 57th career win and soaked up the applause from an army of flag-waving fans, came sudden drama. Vettel, who had battled on worn tires but looked like securing the final podium position until the blowout, finished seventh after an emergency pit stop with a shower of sparks from the wheel rim. "There was no sign of that happening," said Vettel over the team radio. "There were vibrations but I had it for 20 laps and it didn't get massively worse. The tires didn't look great but they never look great." The German's Finnish teammate Kimi Raikkonen, who had been second before also being hit with a late puncture that sent Bottas and Vettel ahead of him, took third. At the halfway stage of the 20-race season, Vettel has 177 points to Hamilton's 176 with Bottas on 154. Hungary, a circuit where the Briton has won five times before, is next up. Hamilton became only the third driver, after his late compatriot Jim Clark and Frenchman Alain Prost, to win the British Grand Prix five times and the first to take four successive victories at Silverstone. Clark won four in a row in the 1960s, but one was at Aintree and another at Brands Hatch. Red Bull's Max Verstappen finished fourth, ending a run of retirements, with Australian teammate Daniel Ricciardo fifth after fighting through the field. Germany's Nico Hulkenberg was sixth for Renault and Force India pairing Esteban Ocon and Sergio Perez were eighth and ninth with Brazilian Felipe Massa securing the final point for Williams. Jolyon Palmer's miserable run continued, with Britain's only other driver on the grid failing to make the start after his Renault broke down on the formation lap with a brake failure.