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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes driver Lewis Hamilton buys LaFerrari

Lewis Hamilton has driven some of the fastest cars ever devised, like the McLaren MP4-23 with which he won the 2008 Formula One World Championship, the Mercedes W05 with which he won the title last year, and the new W06 he drove to the checkered flag in the season opener earlier this month. But what does he drive in his spare time? According to the latest reports quoting his boss Toto Wolff, the reigning champ celebrated his win at the Australian Grand Prix by ordering a new LaFerrari. The seven-figure, 950-horsepower hybrid hypercar may be made by a rival manufacturer to the team for which he drives, but then his employers at Mercedes don't (for the time being at least) build anything that competes in the segment – unlike his former employers at McLaren that offer the similarly potent P1. Something tells us he won't be invited to drive it at Fiorano, though - which is something his rivals Fernando Alonso, Kimi Raikkonen and Sebastian Vettel have all had the chance to do. Hamilton has a long-established penchant for driving twelve-cylinder exotic supercars in his spare time. At his previous place of work, he was promised an exceedingly rare McLaren F1 LM – valued at some $4 million – but only if he won three world titles for the Woking-based team. He also owns a Pagani Zonda that was made specifically for him with a 760-horsepower engine (supplied, naturally, by Mercedes) and a six-speed manual – complete with a clutch pedal, which (apart from starting off the line) is something he doesn't usually get to operate during working hours. Related Video:

New Mercedes Unimog debuts to the cheers of little boys everywhere [w/video]

The Mercedes Unimog, the superhero villain of the off-road world that's just waiting to make the jump to Transformer, has been completely upgraded for its new generation. There are ten models, expanding the range and getting new designations across the traditional all-terrain series and the implement-carrier series. Panoramic cabins get more visibility, multifunction steering wheels and better dash clusters, improved HVAC and a three-mode central tire inflation system. Outside, there are new items like LED headlights and daytime running lamps in the bumper, roof-mounted windshield wipers and a front-camera monitor for the implement carrier.
The new engine lineup is compliant with Euro VI, featuring four- and six-cylinder BlueEfficiency engines putting out anywhere from 156 horsepower to 354 hp. Powerplant placement has also been tweaked, the chassis members getting a revised curve to place the engine a bit further back and lower, maintaining off-road clearance and lowering the Unimog's center of gravity. The new location of the engine means the cabin has more room, and the wheelbase is shorter. Combined with a higher turning angle, the Unimog has a smaller turning radius than before.
The implement carrier gets what's called a "synergistic traveling drive," the bonus being that drivers don't need to stop in order to use an attachment - a hydrostatic transmission works with the regular manual transmission at up to 31 kilometers per hour for seamless switching.