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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Mercedes-AMG GLE63 S Coupe 4Matic brings big power to go with massive name

Mercedes-Benz hopped into the luxury crossover coupe market with both feet with the recently debuted GLE-Class Coupe. While the existence of beauty in this segment is still up for debate, the Merc really gives the BMW X6 a direct competitor. With the newly unveiled 2016 Mercedes-AMG GLE63 S Coupe 4Matic, the engineers from Affalterbach are now also turning their sights on their rivals from BMW's M division. Don't let the name fool you. The GLE63 AMG Coupe eschews the twin-turbo 4.0-liter V8 from the C63 AMG in favor of an even bigger power source. This crossover uses the company's thundering 5.5-liter twin-turbocharged V8 with stop/start that pumps out 577 horsepower and 561 pound-feet of torque – 10 hp and 8 lb-ft more than the X6 M. The deep well of muscle means the sprint to 62 miles per hour takes just 4.2 seconds; faster than you can say the coupe's mile-long official name. The AMG Speedshift Plus 7G-Tronic seven-speed automatic gearbox routes all of that grunt to all four wheels with a 40:60 front/rear split. The styling of this beast gets a special nod from AMG by being the first CUV from the company to get its A-wing grille. Even if the rest of the design can be polarizing, this portion looks fantastic. The airfoil in the bumper is supposed to look like a stylized A, and from some angles, the wing almost appears like its just floating there. Each side of the GLE63 features black wheel arch flares, and around back there's a small lip spoiler on the tailgate. It's complimented by a new rear apron that has air outlets at each corner, integrated tailpipes and a diffuser in the center. Being a Mercedes-AMG, buyers sit in the lap of luxury inside. The seats are covered in Nappa leather with AMG crests on the headrests. The performance brand's moniker can also be found on the three-spoke steering wheel, and the instrument panel even gets covered in black Nappa. Obviously, if this isn't enough for potential buyers, Mercedes has a ton of options on hand. They include performance-oriented items like a sport exhaust system, 22-inch wheels and carbon fiber engine cover, but there're also more opulent choices like the fragrance mister and a high-end Bang & Olufson sound system. Scroll down for all the details on the much more powerful GLE Coupe. The new Mercedes-AMG GLE63 S Coupe 4MATIC Driving performance reinterpreted Affalterbach/Detroit.

Mercedes GLE Coupe to feature in Jurassic World

It was back in 1997 that Mercedes first got into the crossover game with the launch of the M-Class, and most of us got our first look at the luxury high-rider when it debuted on the big screen in the Jurassic Park sequel The Lost World. It's been 18 years since that event, but now its successor is set to appear in the revival of the once-popular movie franchise. Come June 12, moviegoers will be able to catch the new Jurassic World film at their local theaters, but the dinosaurs will have to share the spotlight with the new GLE Coupe. The slant-roofed crossover that'll share its underpinnings with the M-Class' successor and challenge the BMW X6, will appear in the film in GLE 450 AMG Sport guise, and Universal Studios apparently did a good enough job keeping the Mercedes under wraps during filming until its release just a month ago. Mercedes Continues Its Decades Long Relationship with Universal: Mercedes-Benz GLE Coupe launches in Universal Pictures' Jurassic World Stuttgart, Jan 08, 2015 Stuttgart. On-screen, multiple Mercedes-Benz vehicles are once again in on the Jurassic action. Twenty-two years since the events of the original film, Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. During their adventures in the jungles of Jurassic World, the characters played by Chris Pratt and Bryce Dallas Howard put their trust in the off-road capabilities of various Mercedes-Benz vehicles – especially in the all-new GLE Coupe, which appears in its series-look for the first time. Colin Trevorrow directs the epic action-adventure from a screenplay he wrote with Derek Connolly. Frank Marshall and Patrick Crowley join the team as producers. Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. The partnership continues the relationship between Universal and Mercedes-Benz, first forged in 1997's The Lost World: Jurassic Park, when Mercedes introduced the M-Class vehicle. "We are delighted to have been able to support this epic action-adventure with our vehicles," said Dr. Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars. "Our wide range of SUVs in particular fit perfectly with Jurassic World's various requirements, with the focus on our new trendsetter, the GLE Coupe." Above all, it is the new GLE Coupe that shows off its best side.