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Race Recap: 2016 Austrian GP is mishaps from start to finish

At the 2015 US Formula 1 Grand Prix, rain mixed up the grid and a first-lap incident cast the die for the race. The Austin, Texas event made highlight reels for those reasons and because it decided the Driver's Championship. At the 2016 Austrian F1 Grand Prix, rain mixed up the grid and a last-lap incident cast the die for the race. The Spielbergring race will feature in this year's highlight reel because it might force Mercedes-AMG Petronas to make some hard decisions about the rest of the season. For the first time this season, Lewis Hamilton converted pole position into a lead through Turn 1, and began slowly pulling away from the field. Teammate Nico Rosberg started from sixth because of a gearbox penalty, but was up to third when he pitted on Lap 11. Mercedes normally pits the lead driver first, in this case being Hamilton, but Mercedes wanted to get Rosberg ahead of the two Ferraris. Hamilton pitted on Lap 22, emerging behind Rosberg because of a slow stop. Sebastian Vettel led the race for Ferrari on Lap 27 when his right rear tire exploded coming down the start-finish straight – an eerie reminder of the 2015 Belgian Grand Prix. The Safety Car rolled out, yet when racing resumed Rosberg stayed ahead. After the two Mercs came in for second stops everyone expected Hamilton to lead, but Hamilton had messed up his in-lap and lost a cumulative 3.3 seconds during his actual stops compared to Rosberg's pit-stop times. The Brit remained second. Hamilton chased his teammate for the final 15 laps. At the beginning of the last lap Rosberg messed up Turn 1 and Hamilton closed in. Rosberg took the inside line into Turn 2 as Hamilton pulled up on the outside, then Rosberg appeared to drive straight on as if he simply wasn't going to turn. Hamilton turned in, colliding with Rosberg and driving over the German's front wing. By the end of Turn 2, Hamilton had the lead and Rosberg had a broken car. The Brit won, the German puttered home to finish fourth. The incident promoted Max Verstappen to second and Kimi Raikkonen to third. Verstappen scored his second podium for Red Bull after his victory in Spain. Conversely, Raikkonen's third place for Ferrari was more gifted scraps for the scuderia. Daniel Ricciardo came fifth in the second Red Bull, Jenson Button delivered a terrific sixth for McLaren- Honda, Romain Grosjean got Haas back in the points, Carlos Sainz, Jr. secured eighth for Toro Rosso, and Valtteri Bottas in ninth for Williams.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles