1980 Mercedes-benz 450slc Base Coupe 2-door 4.5l on 2040-cars

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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Daimler, BMW partnering up on wireless charging

Plug-in vehicle advocates can get all warm and fuzzy about two Germany heavyweight automakers getting together for the sake of wireless charging. That's because Mercedes-Benz parent Daimler and BMW will work together to speed up development of a wireless charging system. While not a ton of details were divulged, we can still rejoice. Daimler says the system will consist of an on-board coil and another coil that can be placed within the garage floor or someplace similarly stationary. The system will charge at 3.6 kilowatts and with 90 percent efficiency. No details were released about the system's price or when it would be available, but Daimler shouldn't wait too long, since other OEMs are already talking about their own wireless charging systems. Daimler obviously has some skin in the game here, since Mercedes-Benz will start sales of its S500 plug-in hybrid in September. That model, which was first shown off last August at the Frankfurt Auto Show, can go as far as 20 miles on electric power alone and will get fuel economy of about 84 miles per gallon equivalent. And it's easy to imagine an i3 or i8 driver getting a kick out of never needing to touch a cord. This spring, reports sprung up that fellow German automaker Volkswagen was preparing a wireless charging option for its electric vehicles as soon as 2017. You can check out Daimler's press release below. Wireless charging of electric drive and plug-in hybrid vehicles: PLUG IN HYBRID - unplugged One of the next steps on the way to perfect electric drive and plug-in hybrid vehicles is wireless charging. Daimler and BMW have now agreed on jointly developing and implementing one common technology. Wireless charging of the battery will make the handling of electric drive and plug-in hybrid vehicles even easier. Mercedes-Benz will commence fleet testing of this "unplugged" technology with the S 500 Plug in HYBRID soon, in order to develop a real S-Class solution in recharging the high voltage battery in terms of comfort and ease of operating in the near future. The system consists of two components: a secondary coil integrated into the under tray of the car and a primary coil integrated into a floor plate that can be placed on a garage floor for instance. Electrical energy is transmitted contact-free without the need for a cable, at a power rate of 3.6 kW and with a degree of efficiency of 90%.