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Mercedes-Benz USA considering moving south

Mercedes-Benz may be a German automaker first and foremost, but it's a global operation. Among its many offices around the world, the company employs some 800 staffers at its US headquarters in New Jersey. But that office could be moving down South in the near future. According to reports in the Atlanta Business Chronicle, the Wall Street Journal and Automotive News, Mercedes is looking into relocating its American head office from Montvale, NJ, where it's been based since 1972, to one of several locations under consideration below the Mason-Dixon line. Among the front-runners is Atlanta, where Porsche bases its North American operations. The presence of a trained workforce, necessary infrastructure, compliant officials and proximity to a major hub for international air traffic could make the Georgian metropolis an attractive proposition for Mercedes. Several locations in North Carolina are also said to be under consideration, as well. Either way, MBUSA's relocation to the South would put it closer to its assembly plant in Tuscaloosa, AL, and to the Port of Brunswick near Savannah from which it ships out those vehicles made in Alabama to points overseas. The relocation project is reportedly being handled by commercial real-estate firm JLL Inc, which is helping Toyota handle its relocation from southern California and Ohio to Texas. Sources don't expect, however, for New Jersey to let Mercedes go without a fight. The state's Grow NJ Assistance Program could offer MBUSA an attractive incentives package to stay in Montvale. The company previously planned in 1998 to relocate to Pearl River, NY, but ultimately ended up staying in Jersey. News Source: Atlanta Business Chronicle, Wall Street Journal via Automotive News - sub. req. Mercedes-Benz north carolina mbusa

Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

Mercedes-Maybach previews longer, more lavish S-Class ahead of debut

In some international markets, Mercedes-Benz's new 2021 S-Class will get Level 3 semi-autonomous technology, but chauffeur-driven buyers already enjoy full autonomy. It's for these individuals that Mercedes-Maybach, the firm's extra-luxury division, stretched the sedan's wheelbase and gave it an interior worthy of a private jet. Maybach said it developed its variant of the 2021 S-Class specifically for buyers with a chauffeur. It added seven inches to the sedan's wheelbase, and the additional sheet metal benefits those riding in the back. Standard executive rear seats give passengers a comfortable place to work or rest while they're being driven, and the list of new features added to the sedan include massaging calf rests as well as heating for the neck and shoulders. Although we haven't seen Maybach's S-Class yet, a preview image shows the optional two-tone paint — one of the company's hallmarks — and a chromed Maybach emblem. Up front, it will receive a specific grille with vertical slats instead of the horizontal ones worn by the standard S-Class. An additional serving of chrome-look trim will almost certainly further set the Maybach apart, but it will retain its predecessor's relatively subtle design. Specifications won't be announced until the model's unveiling. Mercedes-Benz confirmed it's phasing out V12s, though the big engine could return for one final round under the hood of the S-Class. Alternatively, Maybach may have chosen to surf the downsizing wave still sweeping across the industry by selecting a 4.0-liter V8. Mercedes-Maybach will introduce the 2021 S-Class online on November 19 at 2 p.m. Stuttgart time, which is 8 a.m. in New York City and 5 a.m. in Los Angeles. Deliveries are scheduled to start during the first half of 2021. When it lands, the sedan will join Maybach's variant of the GLS in showrooms across the United States. Related Video: