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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes GLE Coupe to feature in Jurassic World

It was back in 1997 that Mercedes first got into the crossover game with the launch of the M-Class, and most of us got our first look at the luxury high-rider when it debuted on the big screen in the Jurassic Park sequel The Lost World. It's been 18 years since that event, but now its successor is set to appear in the revival of the once-popular movie franchise. Come June 12, moviegoers will be able to catch the new Jurassic World film at their local theaters, but the dinosaurs will have to share the spotlight with the new GLE Coupe. The slant-roofed crossover that'll share its underpinnings with the M-Class' successor and challenge the BMW X6, will appear in the film in GLE 450 AMG Sport guise, and Universal Studios apparently did a good enough job keeping the Mercedes under wraps during filming until its release just a month ago. Mercedes Continues Its Decades Long Relationship with Universal: Mercedes-Benz GLE Coupe launches in Universal Pictures' Jurassic World Stuttgart, Jan 08, 2015 Stuttgart. On-screen, multiple Mercedes-Benz vehicles are once again in on the Jurassic action. Twenty-two years since the events of the original film, Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. During their adventures in the jungles of Jurassic World, the characters played by Chris Pratt and Bryce Dallas Howard put their trust in the off-road capabilities of various Mercedes-Benz vehicles – especially in the all-new GLE Coupe, which appears in its series-look for the first time. Colin Trevorrow directs the epic action-adventure from a screenplay he wrote with Derek Connolly. Frank Marshall and Patrick Crowley join the team as producers. Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. The partnership continues the relationship between Universal and Mercedes-Benz, first forged in 1997's The Lost World: Jurassic Park, when Mercedes introduced the M-Class vehicle. "We are delighted to have been able to support this epic action-adventure with our vehicles," said Dr. Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars. "Our wide range of SUVs in particular fit perfectly with Jurassic World's various requirements, with the focus on our new trendsetter, the GLE Coupe." Above all, it is the new GLE Coupe that shows off its best side.

VW, Fiat, Mercedes could be CNG winners in Europe

Fiat ads in the US try to play up the exotic, sexy side of Italian culture. On the home front in Italy, however, passenger-vehicle sales are marked by something less edgy and quite a bit more practical: the growth of compressed-natural-gas (CNG) powered car sales. In fact, Italy is leading a group of European countries where CNG sales are on the upswing and may be benefiting automakers like VW, Fiat and Mercedes-Benz, according to Automotive News. VW started sales of its Golf TGI natural-gas vehicle this year – the company's fourth in Europe – while Mercedes-Benz added a natural-gas B-class model. Fiat accounts for about 50 percent of CNG vehicles sold on the continent. In all, Europe's CNG sales through September totaled about 67,000, up seven percent from a year earlier, Automotive News Europe says, citing research firm JATO Dynamics. And the number of CNG vehicles on Europe's roads could jump tenfold within the next decade. The draw is a combination of lower refueling prices and a CNG drivetrain that typically emits less CO2 than diesel vehicles. As for Italy, about five percent of new-vehicle sales are CNG. To put that into perspective, hybrids, battery-electric vehicles, plug-in hybrids and diesels combined to account for about 4.2 percent of US vehicle sales last year. News Source: Automotive News - sub. req.Image Credit: Volkswagen Green Fiat Mercedes-Benz Volkswagen Natural Gas Vehicles CNG