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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

The Vision Mercedes-Maybach 6 is pure electric excess

The Vision Mercedes-Maybach 6 is a two-door, two-passenger coupe that spans over 18 feet long. Everything about this car is more than you need. But isn't that the true definition of ultimate luxury? With so much sheet metal, it can be tricky to get everything to look right, but Mercedes seems to have done nicely with this concept. Overall, the car's long nose and short deck are reminiscent of the Mercedes-AMG GT, and the long, tapering tail and lights are similar to that of the Mercedes-AMG Vision Gran Turismo concept from a few years ago. Capping off the front of the Mercedes-Maybach 6 is a proud, prominent grille that the company claims was inspired by a pinstripe suit. At each corner are 24-inch wheels with transparent panels based on the transforming, aerodynamic wheels of the Concept IAA Mercedes previously showed. Powering this massive coupe are four electric motors that can produce a combined 738 horsepower. Mercedes says that will be enough to get the car to 62 mph from a standstill in under 4 seconds. The motors are backed by an 80 kWh battery that the company says can propel the car up to 200 miles. Perhaps more interesting than its range is the fact that the Mercedes-Maybach 6 can pick up a charge worth 62 miles in just 5 minutes, assuming you've got the right charger. This is technology that could really make a difference in the day-to-day practicality of electric cars, provided that it makes it to reality. The car can be charged either by being plugged in, or wirelessly with an inductive charging system. Inside, the Vision Mercedes-Maybach 6 has even more fantastical features. It does retain analog gauges as a link to the past, but augments them with wrap-around glass trim that doubles as a display and touch-sensitive interface. The windshield seems to be pulled from Mission Impossible with its ability to display information. Sensors in the seats are designed to read the condition of the passengers and even their outfits to custom tailor everything from lighting to massage features. It's hard to say what the production odds are for this mega Mercedes, but you probably shouldn't hold your breath. Even for the rarified segment of seven-figure cars, this would be pretty extravagant. It wouldn't be impossible, or without precedent. Back when Maybach was still its own brand, the company created a ridiculous luxury coupe called the Exelero, and they sold the fully-functional car.

Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman

According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.