2014 Mercedes-benz 3500 on 2040-cars

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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes celebrates with World Championship edition SL63

Mercedes has plenty to be celebrating at the moment, having just won the Formula One World Championship in spectacular style – taking the constructors' title by a huge margin and the top two slots in the drivers' standings as well. It almost goes without saying that the German outfit would celebrate with a special edition, and that's just what we're looking at here. Presented at a special celebratory Stars & Cars event in Stuttgart in front of 50,000 jubilant fans, the Mercedes-Benz SL63 AMG World Championship 2014 Collector's Edition is based on Benz's twin-turbo V8-powered roadster but with some choice upgrades. Two versions will be offered: one in black with gold accents (displayed with the Silverstone circuit layout), the other in white with silver accents (and the Hockenheim map). One was designed by Lewis Hamilton, the other by Nico Rosberg. We'll let you sort out which one was done by which, but either way there'll only be 19 examples, each dedicated to a different grand prix circuit in the championship which Mercedes positively dominated – winning all but three, scoring eleven one-two finishes and landing on the podium at each and every one.

2014 Mercedes-Benz E-Class lineup shows its freshened face

Mercedes-Benz showed us its redesigned 2014 E-Class more than a month ago, but the Detroit Auto Show finally gave us a chance to see the full family of mid-size luxury cars and wagons in the flesh. Dieter Zetsche introduced the cars, including sedan, coupe, convertible and station wagon, on stage showing the stylish new design direction.
The wagon and sedan versions (shown as the E400 Hybrid above) will go on sale this spring, while the coupe and cabriolet will hit showrooms over the summer. Check our new gallery of live shots for the entire 2014 E-Class lineup, as well as the previously released press release below.