1993 Mercedes 300d 2.5 Turbo Diesel on 2040-cars

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Fastest cars in the world by top speed, 0-60 and quarter mile

A claim for the title of “Fastest Car in the World” might seem easy to settle. ItÂ’s actually anything but: Are we talking production cars, race cars or customized monsters? And what does “fastest” even mean? For years, car publications have tended to define “fastest” in terms of an unbeatable top speed. ThatÂ’s distinct from the “quickest” car in a Usain Bolt-style dash from the starting blocks, as with the familiar 0-60 mph metric. Professionals often focus on track lap times or elapsed time-to-distance, as with a drag racer thatÂ’s first to trip the beam of light at the end of a quarter-mile; or the 1,000-foot trip of nitromethane-powered NHRA Top Fuel and Funny Car dragsters. Something tells us, however, that you're not seeking out an answer of "Brittany Force rewriting the NHRA record books with a 3.659-second pass at a boggling 338.17 mph." For most barroom speed arguments, the focus is firmly on cars you can buy in showrooms, even if many are beyond the financial means of all but the wealthiest buyers and collectors. Here are some of the enduring sources of speed claims, counter-claims, tall tales and taunting dismissals that are the lifeblood of car enthusiasts – now with EVs adding an unexpected twist to these passionate pursuits.   Fastest from the blocks: 0-60 mph Thirty years ago, any car that could clock 60 mph in five seconds or less was considered extremely quick. Today, high-performance, gasoline-powered sedans and SUVs are routinely breaking below 4 seconds. As of today, the 2023 Dodge Challenger SRT Demon 170 crushes all with a 0-60 mph time of just 1.66 seconds. That's simply absurd, but keep in mind the Demon was engineered with the single-minded purpose of going fast in a straight line. It's also important to realize that direct comparisons are difficult, because not all of these times were accomplished with similar conditions (prepped surfaces, adjustments for elevation and so on). The moral here is to take these times with a tiny grain of salt. After the Dodge, the Rimac Nevera comes in with an officially recorded 0-60 mph time of just 1.74 seconds. EVs crowd the quickest list, with the Pininfarina Battista coming in a few hundredths slower (1.79 seconds) than the Nevera and the Lucid Air sapphire (1.89 seconds) right after that. Eventually, you arrive to the Tesla Model S Plaid, which has a claimed 1.99-second 0-60 mph time, though instrumented testing by Car and Driver shows it accomplishes the deed in 2.1 seconds.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Rare Isdera Imperator 108i flexes its considerable muscles

The Isdera Imperator 108i is a remarkably rare supercar from the late 80s and early 90s. Born of a Mercedes-Benz concept car, it's powered by a range of AMG-developed V8s, with five to six liters of displacement, depending on the engine. The example shown here, lapping the legendary Spa-Francorchamps circuit, features the most potent 6.0-liter V8 available. And rather than just being driven about on a perfectly clean racing line, it's freaking power sliding!
Yes, there's something eternally childlike about a wedge-shaped supercar from our formative years being flung about a Belgian racetrack. Adding to the appeal is the Imperator's stumpy, periscopic rear mirror, sticking out of the roof. Even after being out of production for 20 years, this is still a wild, wild car and we'd happily snap up the opportunity pilot one of the 36 Isderas that were built. Take a look below for the full video from Spa.