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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Benz GLE Coupe is ready to tackle BMW's X6

Under the chiseled hood of the GLE 450 AMG sits a 3.0L, twin-turbo V6 with 362 hp and 384 lb-ft. Years after the polarizing BMW X6 originally hit the market, Mercedes-Benz has finally unveiled its slope-roofed challenger, and much like Munich's Sport Activity Vehicle, we think the new GLE Coupe will split opinions rather dramatically. While it clearly shares its form factor with BMW's X4 and X6, the GLE Coupe's styling is all Mercedes, borrowing the more organic shapes used on the company's most recent new model, the AMG GT. Strips of chrome and the iconic silver arrow logo bisect a large, rectangular grille, while the fascia on the GLE 450 shown above features three rather dramatic lower air intakes. The headlights, meanwhile, fit in with MB's latest styling language. In back, slim, wraparound taillights share some resemblance with the new S-Class Coupe. The cabin is recognizable and looks to be of extremely high quality, with the featured vehicle showing off quite a lot of carbon-fiber trim. A thick-rimmed, flat-bottomed steering wheel dominates the driver's area, while a large, tablet-like display crowns the center stack. The same sort of touch-controlled interface and input dial found on the new C-Class controls the information on that screen. Under the chiseled hood of the GLE 450 AMG, the first of Mercedes' AMG Sport models, sits a 3.0-liter, twin-turbocharged V6. Unlike the 329-horsepower unit in the C400 and E400, the force-induced V6 generates 362 hp and an equally robust 384 pound-feet of torque. It's mated up to a new nine-speed automatic transmission and Mercedes' 4Matic all-wheel-drive system. A new version of the popular Airmatic suspension is being offered with the ADS Plus continuously variable dampers while Mercedes is also fitting its Active Curve System, complete with active roll stabilization. Mercedes doesn't provide many additional details on the GLE Coupe range, as it were. We know about the 450 AMG, but it's not clear whether there will be a GLE 400 or non-AMG 450, or if Mercedes will move it down market and offer a GLE 350 to compete with the X6's xDrive35i. There's also no mention of when or where the new model will debut, although previous reports point to the 2015 Detroit Auto Show. Prices and an on-sale date, meanwhile, have not been revealed. Scroll down for the full press blast from Mercedes-Benz on its newest model, the 2016 GLE Coupe. Premiere: Mercedes-Benz GLE Coupe A sportier choice Stuttgart.

Volvo, Daimler, Traton join forces to build electric truck charging network

Volvo Group, Daimler Truck and Volkswagen's AG heavy-truck business the Traton Group announced on Monday a non-binding agreement to build a network of high-performance public charging stations for electric heavy-duty long-haul trucks and buses around Europe. The news was first reported by Reuters. The three major European automakers will invest ˆ500 million (~$593 million USD) to install and operate 1,700 charging points in strategic locations and close to highways. They intend to finalize the agreement by the end of this year and start operations next year, with the hopes of increasing the number of charge points significantly as the companies seek additional partners for the future joint venture. The venture is meant to be a catalyst to prepare for the European Union's goals of carbon-neutral freight transportation by 2050. One of the main deterrents for both individuals and freight companies for switching to EVs has historically been a lack of charging infrastructure. By building that infrastructure, Volvo, Daimler and Traton can also expect to boost their own sales of electric trucks and buses. “It is the joint aim of EuropeÂ’s truck manufacturers to achieve climate neutrality by 2050," Martin Daum, CEO Daimler Truck, said in a statement.  "However, it is vital that building up the right infrastructure goes hand in hand with putting CO2-neutral trucks on the road. Together with Volvo Group and the Traton Group, we are therefore very excited to take this pioneering step to establish a high-performance charging network across Europe.” The partnership between Volvo and Daimler isn't unprecedented. In May, the two competitors teamed up to produce hydrogen fuel cells for long-haul trucks to lower development costs and boost production volumes. This latest venture is another signal that major companies are banding together to solve climate-related issues in the industry. European car industry association ACEA has called for up to 50,000 high-performance charging points by 2030. Traton CEO Matthias Gruendler told Reuters that roughly 10 billion euros would be needed to build out Europe's infrastructure to be fully electrified by 2050. According to a statement released by Volvo, this venture is also a call to action for others with a stake in the industry, like automakers or governments, to work together to ensure the rapid expansion needed to reach climate goals.