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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership

2015 Belgian Grand Prix is a return to scheduled programming

With summer intermission over, the second half of the Formula One season commenced in the Belgian countryside at Spa-Francorchamps. After qualifying, it looked a lot like the first half of the season with just a few minor changes. Lewis Hamilton was even more dominant in his Mercedes-AMG Petronas than usual, regularly taking half a second out of his teammate in just the middle sector of the circuit. Teammate Nico Rosberg tightened it up a tad for his final hot lap, but Hamilton still took pole by 0.45 seconds ahead of Rosberg in second. With his Williams back at a power track, Valtteri Bottas got himself up to third, although more than a second behind Hamilton. Romain Grosjean in the Lotus in fourth had his best qualifying performance since his fourth-place grid spot at the 2013 US Grand Prix. This was a huge boon for Lotus, the team facing another financial issue off track that threatened to have its cars impounded as soon as they left the circuit. Grosjean had to have his gearbox changed before the conclusion of six races, however, so the five-spot penalty meant he'd actually line up ninth for the race. Sergio Perez put the Sahara Force India in fifth, where we're more used to seeing his teammate Nico Hulkenberg, just ahead of Daniel Ricciardo in the Infiniti Red Bull Racing in sixth. Felipe Massa got the second Williams in seventh, in front of the second Lotus of Pastor Maldonado in eighth. Then came the first and only Ferrari in the top ten, Sebastian Vettel qualifying ninth after a disappointing Saturday for the scuderia; teammate Kimi Raikkonen suffered gearbox issues and qualified way down in 16th. Carlos Sainz took tenth in the Toro Rosso. A new start procedure in Belgium meant drivers had to handle clutches on their own, without the engineers finely tuning bite points between the garage and the start line. That was in conjunction with another rule limiting the kinds of radio messages possible between engineers and drivers, aiming to put more of the car in the drivers' hands. After an aborted start when Hulkenberg's car quit while sitting on the grid, Hamilton made the most of the new procedure. His start wasn't amazing but he beat everyone else off the line, while those behind were alternately getting bogged down or leaping ahead. Midway through the first lap the top ten was Hamilton, Perez, Ricciardo, Bottas, Rosberg, Vettel, Maldonado, Grosjean, Massa, Marcus Ericsson. At the end of 43 laps, Hamilton would still be in the lead.