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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Race Recap: 2016 European GP was a cakewalk for Rosberg

Formula 1 teams had no setup data or tire information for the six-kilometer Baku City Circuit hosting the European Grand Prix, and that's the reason for much of the weekend's excitement. Nico Rosberg snatched pole position after Mercedes-AMG Petronas teammate Lewis Hamilton hit the wall during qualifying. When the lights went out, Rosberg put in a clinical drive way out front to score his second career grand slam: pole position, leading every lap, fastest lap, and victory. Sebastian Vettel put in a similarly lonely drive in his Ferrari to second. The German had little to do on track other than get around his teammate on Lap 28, and that came courtesy of team orders. Sergio Perez started from second on the grid, but a gearbox change after clouting the wall during Free Practice dropped him to seventh. The Mexican cut his way through the field after his sole pit stop on Lap 17 of the 51-lap race, passing Ferrari's Kimi Raikkonen for third on the final lap. It's Perez's second podium in three races after finishing third in Monaco. Force India has five podium finishes in its eight-year history, and Perez's name is on four of them. Raikkonen followed in fourth. Stewards hit the Finn with a five-second penalty for crossing the pit-entry line during the race, so even if Perez hadn't passed him on track, Raikkonen would have been classified fourth. Hamilton's up-and-down weekend ended with a burst of radio messages and a whimper. He climbed from tenth on the grid to fifth in the race, then his energy recovery system began harvesting in the wrong places. The snafu cost Hamilton two seconds per lap compared to the leaders. The trouble came from a switch turned to the incorrect position, but the FIA ban on driver assistance meant Hamilton's engineer couldn't tell the driver how to fix the problem. At one point when Hamilton said he was going to reset the whole car, his engineer replied, "Um, we don't advise that, Lewis." Hamilton finally found the proper setting on Lap 43, but turned the engine down again when he realized he couldn't catch the leaders. Mercedes said that Rosberg had the same issue, but Rosberg fixed it on his own. Valtteri Bottas got his Williams across the line four seconds behind Hamilton. Red Bull teammates Daniel Ricciardo and Max Verstappen couldn't get their tires to work, forcing both racers to pit twice before finishing seventh and eighth.

Cadillac, Daimler execs take swipes at Tesla

Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience. The Mercedes story runs like this. Mercedes-Benz USA president and CEO, Steve Cannon, said at the New York Auto Show last week that Tesla has "no network" and only offers "little shops that don't have service capacity." He also said: "Folks are buying a Tesla now because they're kind of cool, but if you're a Tesla buyer, you have to have multiple cars. With Mercedes, you have a whole network. You've got no worries. ... Tesla is great, but you've got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we're going to wait and let Tesla be out there alone [selling premium electric cars]?" "Treehuggers do not buy new luxury cars" – Uwe Ellinghaus For Cadillac's global chief marketing officer, Uwe Ellinghaus, Tesla's EV success represents little other than "a great opportunity and a learning exercise for all of us, and will help us traditional manufacturers to think twice about electric mobility." He added that, "I am not afraid of Tesla. ... There is no willingness to really sacrifice on the traditional qualities of a luxury car. These are not cars for treehuggers, as treehuggers do not buy new luxury cars." Ellinghaus made the comments during a panel discussion at the 2014 Automotive Forum. Perhaps the lesson of Tesla's offer of free Supercharging to Model S owners is what led to Cadillac to recently announce a deal with Chargepoint that gives ELR drivers access to that company's 16,500 charging stations. Read more details on that below. Cadillac and ChargePoint Bring EV Customer Luxury Driving Experience World's largest, most open electric vehicle charging network available to ELR drivers 2014-04-16 NEW YORK – Cadillac today announced a partnership with ChargePoint, the largest and most open electric vehicle-charging network in the world. The collaboration brings Cadillac ELR drivers immediate access to more than 16,500 charging locations on the ChargePoint network. The ELR electrified luxury coupe went on sale at the end of 2013. It embodies Cadillac's Art & Science design philosophy, combining provocative design with progressive technology.