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Mercedes-Benz USA confirms relocation to Atlanta

Porsche, you no longer have Atlanta to yourself. Mercedes-Benz USA has confirmed that it will be moving its corporate headquarters (shown above) from Montvale, NJ, to Georgia's most populous city. This is the second high-profile corporate relocation in the past year, as Mercedes follows in the footsteps of Toyota, which announced its relocation from California to Texas back in April (Subaru also announced a relocation, but it was just four miles away from its old offices). According to the German company, executives and their staff will relocate to an interim facility in the city's Central Perimeter until a brand-new, long-term home is completed in 2017. Around 1,000 employees will be impacted by the move, although Mercedes didn't mention if any employees would be let go as a result of the relocation. The company won't be abandoning New Jersey completely, as it will retain "several operational areas" in both Montvale and Robbinsville, NJ. As Mercedes USA CEO Steve Cannon explains, there are a number of good reasons for the company's relocation. "Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz US International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the US," Cannon said in a statement. "For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities." Mercedes-Benz USA Announces Move of Corporate Headquarters to Atlanta Several operational areas to remain in New Jersey including Parts Distribution Center and Regional Office January 06, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced that it will relocate its corporate headquarters to Atlanta, Georgia, in a move designed to better serve its growing customer base and strengthen the company's position for long-term, sustainable growth. MBUSA executives and staff will relocate from its primary facility in Montvale, New Jersey, to a temporary facility in Atlanta's Central Perimeter on an interim basis. The company will construct a new, state-of-the-art headquarters expected to be completed in early 2017. MBUSA plans to begin moving employees starting in July 2015. The move, which will affect approximately 1,000 employees, will be phased to help minimize any disruption to business operations. Several operational areas will remain in both Montvale and Robbinsville, New Jersey.

Race recap: 2015 Singapore Grand Prix full of odd sideshows

What greeted the Formula One teams in Singapore? Confusion. The haze was so thick that observers wondered if the race would be held at all. Then practices began, and Mercedes-AMG Petronas driver Nico Rosberg took the first one, but the team fell away after that. Mercedes said it couldn't get the tires turned on, but no one believed the Silver Arrows was in genuine trouble. Then qualifying set the confusion in stone. Ferrari driver Sebastian Vettel laid down the best time in Q3, taking the team's first pole position since Germany in 2012. Daniel Ricciardo got his Infiniti Red Bull Racing into second, about one tenth behind Vettel. (That may make the team feel better after Ricciardo publicly asked for a better engine than the current Renault unit, and team advisor Helmut Marko said the outfit will quit F1 at the end of this year if it can't get a stronger powerplant for 2016.) Kimi Raikkonen put the second Ferrari in third, Daniil Kvyat put the second Red Bull in fourth. And only then came the Meredes'. Lewis Hamilton's best got him fifth, the Brit saying, "We don't really know what we have got wrong. For some reason the tires are not working on the car. We do the warm-up the same as everyone else and then you see someone one second up the road." For added emphasis on the reversal of fortune, his time was 1.6 seconds behind Vettel's. Teammate Rosberg is next to him in sixth, a further half a second back. Williams is still a hurting a bit on slow tracks, so Valtteri Bottas could only get into seventh ahead of Max Verstappen in the Toro Rosso and teammate Felipe Massa in ninth. When the red lights went out, the 2015 Singapore Grand Prix would get both less interesting and more interesting all the way to the final lap. The men up front got good getaways, and the order into Turn 1 was Vettel, Ricciardo, and Raikkonen. The race finished with those three in that order, never having conceded position. Vettel's Ferrari enjoyed the track so much that he laid a second per lap into Ricciardo for the first five, then relaxed. He'd let the gap come down later in the race a couple of times, but any time he wanted to see what his mirrors looked like without anyone in them he'd take off again. Rosberg took fourth position after holding down sixth for the first stint. It looked like he'd have an even worse day - for a Mercedes driver - when he had problems getting his car started and onto the grid before the race.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: