2002 Mercedes-benz S430 on 2040-cars

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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

2021 Mercedes-Maybach GLS 600 First Drive | Fat cat money

ANN ARBOR, Mich. — Do you like the Mercedes-Benz GLS-Class, but just donÂ’t think itÂ’s fancy or expensive enough as it is? Maybe the AMG version is too audaciously sporty or you'd prefer a completely different flavor of garish. Maybe you donÂ’t want to be seen driving the GLS at all. If youÂ’re looking for the perfect GLS to be driven in, but need to make sure you look more like the type of fat cat to blow money on lavish, boozy dinners and decorative fountains than the pro baller who splurges on a home gym and tennis courts, Mercedes finally has the giant SUV just for you: the Mercedes-Maybach GLS 600. Is this tongue-in-cheek straw man in any way indicative of an actual Maybach owner? Who knows. We can barely comprehend how rich someone might be who can afford this $161,525 ultra-luxury SUV (before any options) let alone actually know someone of such largesse. Nevertheless, the GLS upon which it's based is certainly no stranger to us. We first drove the GLS 470 in Austria's Tyrolean Alps, sampled the AMG GLS 63 in the Columbia River Gorge, and nominated its bouncy E-Active Body Control suspension for AutoblogÂ’s 2020 Technology of the Year Award. Most of the same ingredients are present in the Maybach 600, but just one look at this two-tone luxury liner requires you to rethink the scope of what the GLS can do. While the overall body style looks more or less the same, there was no mistaking our tester for an ordinary GLS, or even an extraordinary AMG model. The two-tone paint — Lunar Blue Metallic below, and Iridium Silver Metallic from the beltline up — shouts to passersby (in an aristocratic German accent, presumably) that thereÂ’s something different going on here. The optional wheels, which get their own Maybach design, measure an absolutely massive 23 inches. Perched on the nose is the nearly extinct Mercedes hood ornament. The final giveaway comes when you move in a little closer and see the Maybach badging on the grille, tailgate and D-pillars. But seriously, that paint job is something else. The exterior doesnÂ’t quite do justice to what awaits within. The driverÂ’s door opens to a rich, inviting and clearly technologically advanced cockpit. The dual screen dash housing the instrument panel and infotainment touchscreen is becoming familiar from GLS down to GLA, as are the multitude of controls on the wheel and center console with which one can easily interact with them.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"