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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Mercedes takes VW Westfalia Camper idea upscale with new Marco Polo

Earlier this year, Mercedes-Benz revealed the new V-Class. Slotting in below the popular Sprinter, the new V-Class replaced both the Viano and Vito upon its debut at the Geneva Motor Show. But Mercedes isn't quite done with it just yet. At the upcoming Caravan Salon in Düsseldorf, Germany, Mercedes will reveal the Marco Polo - a versatile, stylish and decidedly contemporary take on the classic camper van.
Named after the famous Italian explorer, the Marco Polo was converted by Westfalia, an outfit which you might more closely associate with classic VW camper vans but which Daimler absorbed over a decade ago. Offering, according to the press release below, "a maximum of opportunities to be independent, free and spontaneous," the Marco Polo sleeps four thanks to the rear bench that electrically folds flat into a bed and the second berth under the pop-top. The flexible interior is decked out like you'd expect a modern Mercedes to be, with ambient LED lighting as well as wood, metal and piano black trim.
It's got an onboard kitchenette with two gas burners, a sink and fridge with a 10 gallons of fresh water and an even bigger waste tank. All that gear is shlepped around by a choice of four-cylinder turbodiesel engines ranging in output from 136 to 190 horsepower. The relatively compact form boasts a turning circle similar to a full-size sedan and a height designed to fit into most garages and car washes. All of which just might make us reconsider the appeal of traveling by camper van.

Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.