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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Mercedes C-Class owners reporting bleeding seats [UPDATE]

UPDATE: Daimler AG became aware that, in a small number of individual cases, it is possible for temporary spots and/or shiny patches to form on the man-made leather surfaces of the 2015 C-Class in sub-freezing temperatures. No accidents or injuries have been reported, and we have no reason to believe that there are any hazards to customers. Replacement parts are expected to start shipping to dealers by next week. Owners of the 2015 Mercedes-Benz C-Class are learning the hard way that you don't necessarily want to buy a new vehicle in its first model year. Besides reports of poorly fitting taillights and faulty infotainment touchpads, a number of reports are popping up on the forums of MBWorld.org claiming that the compact luxury sedan's seats are, for lack of a better term, bleeding. Owners of US-built, 2015 C-Classes fitted with MB Tex vinyl interiors are reporting a white, oily, shiny residue discoloring their seats that shows up, often after cold cars are quickly heated. It's important to note that this residue is not necessarily staining the seats permanently – warm, soapy water is often all that's needed to restore the original finish. In other cases, the residue disappears of its own accord, only to reappear in an entirely different pattern. That doesn't make things any more acceptable to owners, many of whom have reached out to Mercedes with complaints. It's not clear how many vehicles are affected, but there are a sizable number of forum threads on the issue on MBWorld alone, and the problem is prevalent enough that Mercedes has issued a technical service bulletin to its dealers. According to the forum postings, the TSB instructs service technicians to replace the headrest and seat cover (except for the front, passenger-side seat bottom because of "factory calibration issues") in affected customer vehicles. New C-Class models in dealer inventories, meanwhile, are to get the soapy water treatment if they're showing signs of the residue. Neither one of those moves seems to represent a long-term fix, though. Black MB Tex seats – both the standard and sport variety – seem to be particularly susceptible to the residue, although we stumbled across at least one image of what looks like Silk Beige MB Tex with speckles of residue.

New Mercedes Unimog debuts to the cheers of little boys everywhere [w/video]

The Mercedes Unimog, the superhero villain of the off-road world that's just waiting to make the jump to Transformer, has been completely upgraded for its new generation. There are ten models, expanding the range and getting new designations across the traditional all-terrain series and the implement-carrier series. Panoramic cabins get more visibility, multifunction steering wheels and better dash clusters, improved HVAC and a three-mode central tire inflation system. Outside, there are new items like LED headlights and daytime running lamps in the bumper, roof-mounted windshield wipers and a front-camera monitor for the implement carrier.
The new engine lineup is compliant with Euro VI, featuring four- and six-cylinder BlueEfficiency engines putting out anywhere from 156 horsepower to 354 hp. Powerplant placement has also been tweaked, the chassis members getting a revised curve to place the engine a bit further back and lower, maintaining off-road clearance and lowering the Unimog's center of gravity. The new location of the engine means the cabin has more room, and the wheelbase is shorter. Combined with a higher turning angle, the Unimog has a smaller turning radius than before.
The implement carrier gets what's called a "synergistic traveling drive," the bonus being that drivers don't need to stop in order to use an attachment - a hydrostatic transmission works with the regular manual transmission at up to 31 kilometers per hour for seamless switching.