Auto blog

2017 Mercedes-Maybach S650 Cabriolet includes guaranteed exclusivity

For certain buyers, the only thing better than a super-luxurious cabriolet that requires enormous sums of money to buy is a a super-luxurious cabriolet that money can't buy. That's what Daimler promises with the 2017 Mercedes-Maybach S650 Cabriolet to be unveiled at the LA Auto Show. Limited to 300 units worldwide and just 75 in the US, having just three available color combinations magnifies the exclusivity. Turning the Mercedes-Benz S-Class cabrio into a droptop worthy of the Maybach family means slight revisions outside and in, and a whole lot of Maybach badges. Instead of the three lower intakes familiar from Mercedes' corporate language, there's black mesh highlighted by a shiny design element. It's not the most graceful face from dead-on, looking sort of like a chrome-lined grimace picked up from Wallace and Gromit. A Maybach emblem adorns the fenders and gleaming kickplates, the 20-inch wheels add an edge to the brand's traditional dinner-plate design. The 6.0-liter, twin-turbo V12 carries over from the donor convertible, with the same 621 horsepower and 738 pound-feet of torque hooked up to a seven-speed automatic transmission. The only three color treatments available in the US will be Zircon Red with a porcelain and black interior and a black top, Cote d'Azur Blue with a porcelain and saddle interior and a beige top, and Designo Diamond White with a porcelain and Yacht Blue interior with a dark blue top. The cabin works nautical themes lifted in part from the Mercedes-Benz Style Arrow 460-Granturismo yacht. Perforations in the leather seats evoke waterfalls. The "Flowing Lines" trim ornamenting the seats comes two different colors depending on the exterior hue; either "Piano lacquer" black with the Zircon Red or Magnolia Nut Brown with the other two options. Buyers will find profuse badging in embroidered, embossed, and inlaid varieties, as well as chrome-plated "1 of 300" lettering in several places like the cup holder and steering wheel. The few lucky customers who buy an S650 will also find a four-piece set of Maybach-badged luggage in the truck, two travel bags and two weekenders tooled up in the same leather as the interior. The key fob gets finished in Porcelain leather. A car cover comes standard, in the same color as the convertible top. A certificate signed by the mustachioed one, Daimler Chairman Dr. Dieter Zetsche, provides the corporate-badged icing on the cake.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.