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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.

2021 Mercedes-Maybach S 580 revealed as the biggest, most luxurious S-Class

The Mercedes-Maybach GLS-Class made a splash recently as the company's ultra-luxury crossover. But if you're a well-heeled individual looking for the true peak of Mercedes luxury, there's no replacement for the 2021 Mercedes-Maybach S 580, the biggest, fanciest sedan the company can produce. You'll be able to identify the land yacht thanks to a number of styling tweaks. The grille gets slender vertical chrome bars, and the lower intakes feature a chrome mesh. Topping the grille is a Mercedes hood ornament. The hood is restyled, too, with a center ridge running front to back with a line of chrome trim. Besides these styling tweaks, the Mercedes-Maybach has had its wheelbase stretched a full seven inches, with the space going to rear passenger room. The stretch also included rear quarter windows. Just behind those windows are illuminated Mercedes-Maybach badges. The car can also be optioned with an array of exclusive wheels and two-tone paint. The two-tone paint jobs can take up to a week to complete. Of course, the interior is what really sets the Mercedes-Maybach apart from the "average" S-Class. All examples come standard with Mercedes Designo leather upholstery, and even the headliner is finished in leather. Like other S-Class models, there is an air freshener function, and Mercedes has saved a special scent specific to the Maybach. The front seat backs are covered in wood trim to enhance the design. Rear occupants get individual 11.6-inch screens for entertainment, as well as a removable tablet for controlling various car functions. Passengers get to enjoy a 1,750-watt, 30-speaker Burmester sound system, which won't be interrupted by outside noises thanks to additional sound deadening materials around the rear arches, thicker laminated quarter windows and active noise cancelling. Foam-filled tires and laminated glass around the rest of the car are options. Speaking of options, there aren't many, but they're also quite lavish. The one we expect to be quite popular is the executive rear seating. It replaces the rear bench with two reclining chairs complete with power leg rests. These leg rests even feature massage functions, a first for the S-Class. The seats come with climate adjustments and several massage settings. The option also adds seatbelt airbags and frontal airbags for the rear passengers. Other interior options include a refrigerator, champagne flutes and electrically assisted rear doors for easier entry and exit.