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A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Mercedes teases a new Maybach concept convertible

Once again, Mercedes is taking a Vision concept to the Pebble Beach Concours this year. To start generating excitement, the company has released a teaser trailer for the car, and effectively no other information. But we think we've pieced together what the car is. Let's look at the video first. It shows a voluptuous blue body. It's all curves and clean lines inside and out. It also has an impressively prodigious prow with a proud three-pointed star at the front. The interior is all white with very little detail, and in addition to chrome, there are many copper trim pieces. There appear to be only two seats, too. Toward the end, we see a strip of copper trim on the outside as well, and just before the shot changes, we can see a bit of white interior that indicates this is a convertible. So we know this is an elegant, luxurious roadster. Is there anything else we can discern? Well, it seems Mercedes may have accidentally revealed the name of the car, or at least what it's based on. The video's file name includes the words "Maybach six." That happens to be the name of last year's Mercedes-Maybach coupe concept. On top of that, there's a striking resemblance between the long, flowing hoods of both cars. So it seems like a pretty safe bet that Mercedes will show the convertible version of that car, which was 18 feet long, and produced 738 horsepower from a quartet of electric motors. We'll find out if we're right when the car is revealed at Pebble Beach. Related Video: Image Credit: Mercedes-Benz Design/Style Maybach Mercedes-Benz Technology Emerging Technologies Convertible Concept Cars Electric Luxury Pebble Beach

Firing of M-B boss upheld

Ernst Lieb, the disgraced former CEO of American operations for Mercedes-Benz, will not be getting any more money from the Silver Arrow'd teat. His wrongful dismissal suit against MB's parent company, Daimler, was tossed out of a German appeals panel. This, followed the initial rejection by a lower court last year.
According to court documents acquired by Automotive News, Lieb was found to have "accepted payments of substantial value to which he - as he was aware - had no claim."
Lieb took over American operations from former CEO Paul Halata in September of 2006. Reports surfaced in October of 2011 that Lieb was dismissed from his posting at MB, with a variety of rumors swirling. Eventually, news broke that financial wrong doing was responsible for the German's firing.