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Aston Martin's deal with Mercedes-AMG more than skin-deep

Aston Martin is working on a raft of new models. But it's not going it alone: it has a technical partnership with Mercedes-AMG, the details of which have only been revealed in bits and pieces. If these latest spy shots are anything to go by, however, the arrangement could run deeper than anyone initially let on. Spied undergoing testing at the Nurburgring, this prototype for the upcoming successor to the Aston Martin DB9 is widely expected to be called the DB11 (10 is being used by James Bond's new ride). From the outside it doesn't look different than the previous versions we've seen running around, but this time we can also peer into the cabin, and that's where things start to get interesting. Despite the best arm-waving efforts by the development engineers, our spy photographers managed to snap a couple of shots of the interior. And though it looks far from being ready for production, the components we see appear to have been lifted from the Mercedes S-Class Coupe – particularly the steering wheel, digital instrument cluster, and almost the entire center console. This speaks to a deeper collaboration between the British and German automakers. The 4.0-liter twin-turbo V8 from the Mercedes-AMG GT, C63, and G500 4x42 is already being adapted for use in the next generation of Astons. Related Video:

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.