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McLaren granted trademark for ‘McLaren GT,’ but is it even a car?

Last year McLaren Automotive Limited applied to trademark the name "McLaren GT" in the U.S. and the UK. Last week the U.S. Patent and Trademark Office granted the request. It's tempting to wonder if we're looking at the name of the new McLaren monster car, the three-seat road-going Ultimate Series offering so far known as BP23. McLaren has, after all, called the coupe a "Hyper-GT" in an official press release. There are two hitches to making that connection, though. The first and weakest hitch is that last month, Autocar reported that McLaren CEO Mike Flewitt said he wanted proper names for the company's Ultimate Series cars, "rather than an alphanumeric designation." The Senna was the first under that regime. Yes, we could consider "GT" a name, and there are no numbers involved. Yet that would be a pretty bland follow-up to the Senna, especially a follow-up that's meant to be the new capstone on what McLaren can do, faster than the 243-mile-per-hour F1 and more powerful than the P1. The second, more compelling hitch comes in the line describing what the trademark is for: "Retail store services featuring motor land vehicles." That pinpoints a different use than a road car trademark. McLaren's P1, 650S, 12C Spider, Spider, and Longtail trademark applications are all for "Motor land vehicles, namely, automobiles, and structural parts therefor." McLaren GT, on the other hand, appears to be some kind of storefront that will sell those cars. The trademark for "Jaguar Racing" is also for stores selling cars, among other things, and the trademark for McLaren Qualified applies to "Retail store services featuring pre-owned vehicles." Perhaps this is part of a future dealer initiative or rebranding effort. Or maybe it's nothing, you know how trademarks go. Does this mean the new hypercar won't be called "McLaren GT?" No. But we'll need more clues and a stronger case to make the call either way.

McLaren to launch 650S replacement in 2018

McLaren only launched the 650S last year, but by 2018 it'll be four years old – and the 12C underpinnings on which it is largely based will have been around for seven. Looking at those time spans, it should come as little surprise that Woking is already gearing up to launch its replacement. According to Autocar, the successor to the McLaren 650S is due in 2018. It's anticipated to be based on the same carbon monocoque architecture and 3.8-liter twin-turbo V8 engine that's widely used by the company. Frank Stephenson and his team are also tipped to be working on a new design that will depart sharply from the theme that has characterized the P1 (Ultimate Series), 650S (Super Series), and 570S (Sports Series). Look for that appearance to point the way forward for future McLaren models. Expect output to exceed the 641 horsepower in the 650S and possibly even the 666 hp in the 675LT. By the time it arrives, Woking's latest will have to contend with even more powerful versions of the Ferrari 488 GTB and Lamborghini Huracan, which produce 661 hp and 602 hp, respectively, in their current iterations. It remains to be seen, however, whether the new Super Series model will adopt hybrid propulsion like the P1. A hard-top convertible Spider is also anticipated to follow. The new model's internal designation of P14, as Autocar asserts, may finally put to rest the mystery of what Woking was saving that slot for: P11 was used for the 12C (and P11M for the 650S), P12 for the P1, P13 for the new Sports Series, and P15 is said to be earmarked for a new model to slot in between the 650S and P1. Related Video:

ATM customers push the Jenson Button to meet their Secret Santander

We all know the drill: you need cash, you go to an ATM, you push some buttons and out come the bills, deducted from your checking account. But some customers at European bank Santander got a bit of a surprise when they were asked to use a new type of automatic teller and push the Jenson Button. Putting the Santa in Santander, the 2009 Formula One World Champion hid inside an ATM in England and dispersed gifts from the bank to a fortunate few of its customers. It's a good gag, one that puts the bank in good light and spreads a bit of holiday cheer. In case you're wondering what Santander has to do with Button and F1, note that the Spanish-owned banking group has, since 2008, sponsored the McLaren team for which Button drives. Not unlike Marlboro, it started sponsoring the Ferrari team in 2010 when Fernando Alonso signed with the Italian team, but though Santander initially planned on severing ties with the British team when it switched to the Scuderia, it's stuck with McLaren over the years. And with Alonso now returning to Woking, we wouldn't be surprised to see the bank step up to an even more prominent role with the team. News Source: Santander via YouTube, Racer Celebrities Marketing/Advertising McLaren Videos santander