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We spec a McLaren Senna supercar with MSO

A rarely considered similarity between hypercars: poor or nonexistent configurators. The Ferrari LaFerrari configurator let you choose between three colors. Bugatti once let you change the colors and wheels on the Chiron, but no more. McLaren didn't bother with a configurator for the P1. Only the digital playground built for the Porsche 918 Spyder bucked the trend. That's likely because as soon as an MSRP requires two commas, shoppers become "clients," and clients deserve hosts in Hermes to help them navigate the party. No supercar better demonstrates this trend than the McLaren Senna. And, it just so happens, McLaren invited Autoblog to Beverly hills to roleplay as one of the 15 LA-area residents who bought Sennas. I'd be assisted in the act by two MSO Bespoke Liaison Managers – Katie Newell and Emily Monk – who were on an international jaunt shepherding actual buyers through the process. MSO doesn't send the duo on global tour dates for every offering, only the limited, special ones. When I asked what the personal service accomplishes, McLaren said, "The benefit of working directly with a MSO Bespoke Liaison Manager to spec your car is that they are deeply familiar with the ins and outs of the vehicle, and understand how different fit, finishes and options will interact together. They also understand what is feasible from an engineering, manufacturing and paint perspective given the years of experience they have building P1, 720S, etc." Boiled down, that means institutional knowledge, and they also know when to propose curbing your egregious enthusiasms. There will be no whale penis leather here, thank you, now let's move on. Ultimately, a configurator is a configurator – the mechanics of selection and dialogue boxes apply equally to cars, dress shirts, and pizza. The difference with the Senna is in having oh-so-many-more dialogue boxes, as well as two Ye Olde Worlde assistants, champagne, and petits-fours. And this comes before one casts about for unique electives. I heard a client from a previous car sent half a hair dryer to be color-matched – just the kind of fantastic eccentricity I expect from the word "bespoke". An MSO briefcase on the table in front of me provided abundant starting points: exterior paint swatches, carbon fiber colors, stitch types and thread colors, laser-etched accelerator pedals, different finishes for the rather large key, a sample of the 24-carat gold engine bay heat shield.

McLaren Special Operations showing limited-edition 650S at Goodwood

When things get under way at the Goodwood Festival of Speed this weekend, McLaren will be among the automakers revealing new metal. The F1-team-turned-automaker is expected to reveal the GT3 racing version of the new 650S, but will also have a new special edition of the same to show off to prospective buyers and supercar enthusiasts alike. Previewed in concept form just a couple of months ago, the 650S by McLaren Special Operations offers a number of upgrades over the existing supercar. Supervised by Woking's design director Frank Stephenson, the MSO 650S features satin-finish carbon-fiber exterior components, a three-piece rear bumper, a more aggressive rear diffuser, 10-spoke lightweight diamond-cut alloys and an interior decked out in black leather, Alcantara, glossy trim and more satin-finish carbon. Buyers will be able to choose between coupe and Spider in one of three special metallic paint finishes: Agrigan Black (with a ruby red flake) as previewed on the concept, Papaya Spark that reinterprets McLaren's signature orange and the above-pictured Sarigan Quartz silver with "a subtle gold infusion." Regardless of the color or body style, however, only 50 examples of the MSO 650S will be offered, starting at GBP252,500 in fixed-roof form. That represents a premium of more than GBP50,000 ($85k) over the stock 650S, for an approximate US sticker of $350,000. McLAREN SPECIAL OPERATIONS CONFIRMS BESPOKE 650S MODEL TO PREMIERE AT GOODWOOD - Bespoke design inspired by the recent MSO Concept with design collaboration with McLaren Automotive Design Director, Frank Stephenson - Just 50 examples to be available globally - MSO 650S Spider to debut in the Supercar Paddock and on the Hill run at the Goodwood Festival of Speed McLaren Special Operations (MSO) has confirmed production plans for a run of bespoke examples of the McLaren 650S following the strong reaction to the MSO 650S Coupe Concept shown in China earlier this year. Just 50 examples of the MSO 650S will be available globally, available in either a Coupe or Spider bodystyle. The production car will make its global debut, in Spider form, at this summer's Goodwood Festival of Speed in the Supercar Paddock, and will be seen in action taking part in the famous Hill run. The bespoke McLaren Special Operations division was launched in 2011, and offers a full personalisation service for McLaren owners.

Fernando Alonso drives Senna's McLaren in latest promo clip

McLaren has put a lot of great drivers in the cockpit over the years. Several multiple World Champions in fact, from Ayrton Senna to Fernando Alonso. It may seem only fitting then that the latter should get a chance to sample the former's ride, and that's just what the team has done for this latest promo video. It's actually the trailer for a new clip called Don't Crack Under Pressure, celebrating 30 years of partnership between McLaren and TAG Heuer, filmed at Catalunya (Spain). Which is all well and fine, but the point is: Alonso, in Senna's car, the MP4/4 in which Senna won his first World Championship in 1988. And he's playing cat and mouse, no less, with Jenson Button in the new MP4-30, which is powered once again by Honda. Just like in the Senna days.