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McLaren granted trademark for ‘McLaren GT,’ but is it even a car?

Last year McLaren Automotive Limited applied to trademark the name "McLaren GT" in the U.S. and the UK. Last week the U.S. Patent and Trademark Office granted the request. It's tempting to wonder if we're looking at the name of the new McLaren monster car, the three-seat road-going Ultimate Series offering so far known as BP23. McLaren has, after all, called the coupe a "Hyper-GT" in an official press release. There are two hitches to making that connection, though. The first and weakest hitch is that last month, Autocar reported that McLaren CEO Mike Flewitt said he wanted proper names for the company's Ultimate Series cars, "rather than an alphanumeric designation." The Senna was the first under that regime. Yes, we could consider "GT" a name, and there are no numbers involved. Yet that would be a pretty bland follow-up to the Senna, especially a follow-up that's meant to be the new capstone on what McLaren can do, faster than the 243-mile-per-hour F1 and more powerful than the P1. The second, more compelling hitch comes in the line describing what the trademark is for: "Retail store services featuring motor land vehicles." That pinpoints a different use than a road car trademark. McLaren's P1, 650S, 12C Spider, Spider, and Longtail trademark applications are all for "Motor land vehicles, namely, automobiles, and structural parts therefor." McLaren GT, on the other hand, appears to be some kind of storefront that will sell those cars. The trademark for "Jaguar Racing" is also for stores selling cars, among other things, and the trademark for McLaren Qualified applies to "Retail store services featuring pre-owned vehicles." Perhaps this is part of a future dealer initiative or rebranding effort. Or maybe it's nothing, you know how trademarks go. Does this mean the new hypercar won't be called "McLaren GT?" No. But we'll need more clues and a stronger case to make the call either way.

McLaren Senna Can-Am and XP special editions honor two racing icons

McLaren produced 500 examples of the Senna road car, and the entire run sold out immediately. This year it added the more powerful, track-only Senna GTR, selling out of all 75 units instantly. That's not the end of the Senna line, however, with 26 more units divvied up between three special editions. The most numerous is the Senna LM, a street-legal version of the GTR supposedly put together by McLaren Special Operations. The bodywork's been toned down a touch by dropping the aero flics on the front bumper and the GTR's extended rear wing, and the LM fits a less aggressive rear diffuser. Interestingly, a spy shot shows the Senna LM also going without the windows in the lower portions of the doors. There's no reliable intel on the engine yet, but it's hoped that the LM fits the same 4.0-liter twin-turbo V8 as the GTR, producing 814 horsepower and 590 pound-feet of torque. The LM is reputed to cost GBP1.3 million ($1.7 million U.S.)  CarBuzz reports that another special edition will be based on the Senna LM, having received an anonymous tip from a reader with one of the cars on order. Called the Senna Can-Am, McLaren would only say that this model was commissioned by a dealer. As the name implies, the coupe celebrates the legendary Can-Am cars that terrorized the series in the late 1960s and 1970s, and that are responsible for giving us the trademark orange hue McLaren remains known for. The Senna Can-Am is a specific homage to the M8B, called "the perfect race car," that started on pole and won all 11 races during the 1967 season with Bruce McLaren and Denny Hulme driving. In CarBuzz's rendering, the Can-Am is done up in McLaren orange with Canadian flags on the front fenders, and number roundels on the rear fenders along with the signatures of McLaren and Hulme. Instead of the "LM" logos on the wing endplates and embroidered into the headrests, "Can-Am" appears instead, the M8B's race record appears on the door sills, and a black anodized throttle pedal gets the Can-Am logo. CarBuzz's source said the Senna Can-Am is "due to be delivered in two to four weeks," and cost $1.5 million. The final three special-edition examples (pictured) come from early in the life of the Senna. Beverly Hills managed to acquire three of the experimental prototypes that McLaren used to develop the Senna, and commissioned three builds now known as the Senna XP.

More than half of new McLarens will be hybrids by 2022

McLaren has an ambitious growth plan. After building just 1,654 cars in 2015, CEO Mike Flewitt expects the Woking, UK,-based company to churn out 3,000 units in 2016, but doubling production is only the start. Flewitt predicts that figure will swell to 4,500 to 5,000 annually, which "is about capacity," for the company's production facility, he told Automotive News Europe. The increase in production is key to a revenue-driven research-and-development effort that will allow the company to create 15 new products and introduce "a completely new powertrain architecture ... specifically designed for a hybridized application," Flewitt said. "In the latter part of this business plan to 2022, more than half our cars will be hybrids," Flewitt told ANE. "This second powertrain will run in parallel to the eight cylinder we have today and will have hybrid technology integrated into it from day one." This new model would arrive near the end of the decade, Flewitt said, but unlike the company's current and only hybrid, the P1, it won't be a plug-in hybrid. Related Video: