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Hendrick Honda Daytona, 330 N. Nova Rd, Daytona Beach, FL 32114

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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

Sat, Nov 7 2015

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Translogic 182: CXC Motion Pro II Racing Simulator

Thu, Aug 13 2015

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video

More photos of the 2014 Mazda3 sedan

Wed, 10 Jul 2013

Thanks to the folks at Top Gear Russia, we got an early glimpse of the 2014 Mazda3 sedan. Now, Mazda has released more images of its sleek new four-door, and if you like what the Japanese automaker has done with the five-door hatchback, you won't find anything to complain about with the sedan.
Many would argue that the Mazda3 sedan looks like a scaled-down version of the new Mazda6, and in many cases, that's true. But there are subtle details about the Mazda3 that we really like, starting with the larger grille that makes for a slightly more aggressive front end. On the profile, we like how the strong arching character lines that flow over the front and rear wheel wells intersect in the middle of the car and then taper off. At the rear, a short decklid rounds off a very clean design with taillamps that are indeed reminiscent of the larger Mazda6.
We can't yet confirm powertrain details (or any other specifications, really), but we fully expect the same 2.0-liter and 2.5-liter Skyactiv-G engines to carry over from the hatchback, as well as the six-speed automatic and manual transmissions.