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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Mazda CX-5, Mazda6 and Mazda3 could stall due to software glitch

Mazda is recalling 262,220 vehicles due to a software error that could cause the engine to unexpectedly stall out. The recall affects 2018-2019 CX-5 crossovers, 2018-2019 Mazda6 sedans and 2019 Mazda3 models.  According to NHTSA recall No. 19V497000, which was filed June 27, a programming issue in the powertrain control module (PCM) on select Mazda vehicles could cause the engine to shut down. More specifically, "the software controlling the hydraulic valve clearance adjuster may operate improperly when transitioning from cylinder deactivation to full cylinder activation modes." This could potentially cause the intake valve rocker arm to come out of position and hit something else in the engine. If this occurs, the engine could misfire, the engine could lose power, and the Malfunction Indicator Light would be triggered. The recall affects 143,004 2018 CX-5s, 81,236 2019 CX-5s, 18,295 2018 Mazda6s, 2,551 2019 Mazda6s, and 17,134 Mazda3s. Some cars from those model years received the improved software at the factory and won't be affected by the recall. Although the first report of a related issue was chronicled in January 31, 2018, no injuries tied to the problems have been reported. Mazda is expected to start its recall on or before August 26, 2019, and will reprogram the PCM with improved hydraulic valve adjustment control programming for free. Contact Mazda at 1-800-222-5500, reference No. 3719F, for more information.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.