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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2016 Mazda CX-9 images leak online

We will get a complete look at the next-gen Mazda CX-9 during the big debut at the Los Angeles Auto Show within the next couple of days. Until then, these newly leaked images from Carscoops provide a great preview of the upcoming three-row model ahead of the event. These shots echo the design from the recent teaser sketch quite closely, but the headlights aren't as sharply defined on the real thing. The single photo of the front end largely hides the grille, but it appears to follow the shield-like styling of the latest CX-3 and CX-5. The two images of the rear show narrow taillights like the brand's other CUVs, but with a thin strip of chrome that runs over the hatch to visually connect both sides. Bulging fenders at both axles lend some extra toughness to the shape. The CX-9 looks to continue Mazda's recent knack for great interior design. The stylists finish the dashboard in a mix of copper and black, and metallic trim helps lighten things. The infotainment system rises from the center, and comfortable looking leather seats pick up the brown in the color scheme to lend a luxurious atmosphere. The leaked photos didn't come with any technical info about the CX-9. However, rumors suggests a powertrain with a 2.5-liter turbocharged four-cylinder and all-wheel drive. More details should arrive during the crossover's imminent launch in LA.

Mazda CX-3 to be diesel-only in Japanese home market

Diesel power. It's not just for Europeans anymore. In fact, when Mazda introduces its new CX-3 compact crossover to its home market of Japan, the model will be exclusively diesel-powered, Reuters says, citing remarks made by Mazda CEO Masamichi Kogai. Consistent with its recent push for better fuel economy, Mazda is embracing diesel power as a way to boost fuel-economy for cars that may be larger than the compact variety. Mazda, which plans to make about 150,000 gas- and diesel-powered CX-3s for global consumption per year, is pricing the diesel CX-3 at about $20,000 in Japan. Diesel sales accounted for less than three percent of new-vehicle sales in Japan last year, so there's a risk to Mazda's strategy. But the automaker, which is the fifth-largest in Japan, says performance and noise (and smoke) issues largely associated with diesel powertrains in the past have largely been eliminated. In all, Mazda expects worldwide sales for the year ending March 31 to rise almost five percent from a year earlier to about 1.4 million units. Mazda showed off an early version of the CX-3 at the Los Angeles Auto Show last November, though North American versions of the model will indeed be gas-powered. Related Video: Featured Gallery 2016 Mazda CX-3: LA 2014 View 17 Photos News Source: Reuters Green Mazda Diesel Vehicles mazda cx-3