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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

2016 Mazda MX-5 Miata Club Edition sharpens, styles the new roadster

One could argue that any iteration of the last-generation Mazda MX-5 Miata was worth having. But were it our money on the line, we'd have likely driven home with the Club, a simple trim that, for a reasonable $28,665 (for the retractable hardtop model), added a number of performance and aesthetic features. The 2016 MX-5 Miata Club Edition should prove to be a successful followup. Like last year's model, it adds a limited-slip differential, a retuned suspension with Bilstein shocks and a tower brace under the hood. On the aesthetic side of the game, 17-inch gunmetal wheels are included, along with a new rear spoiler and a front splitter. For those that demand an even sharper Club Edition, though, Mazda will also offer even lighter wheels, courtesy of BBS, along with Brembo brakes and the aero kit from the MX-5 Global Cup racer. Check out our full original post on the MX-5 Miata Club Edition, as well as a complete gallery of live images from the 2015 New York International Auto Show. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission). The MX-5 Club heightens performance with trim-level exclusive: - 17-inch gunmetal alloy wheels wrapped in 205/45R17 tires - Limited-slip differential when equipped with SKYACTIV-MT - Bilstein shocks when equipped with SKYACTIV-MT - Shock tower brace when equipped with SKYACTIV-MT - Front air dam and rear lip spoilers Standard equipment on MX-5 Club models includes MAZDA CONNECTTM infotainment system with a seven-inch color touchscreen display and multi-function commander control, HD and SiriusXM Satellite Radio, two USB ports, piano black side mirrors and seatback bars and a nine-speaker Bose audio system with headrest speakers.