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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Fiat 124 Abarth Spider spied, may get Alfa 4C power

We've long been excited to see, hear, and drive the car that results from the in-process Fiat-Mazda partnership. The Italian brand has had access to the excellent 2016 Mazda MX-5 Miata on which to base its own roadster, and the fruits of that labor will soon ripen. Spied here is not only the ensuing Fiat 124, but a hotter Abarth tuned version of the spider. At least, that's what we're hoping. Our spy shooters indicated that the car seen here not only sounded more aggressive than 'standard' 124 mules seen previously, but that it also accelerated away from their long lenses with a smartness. The 124 Spider is already rumored to make use of the 1.4-liter turbo I4 that makes 160 horsepower in the Fiat 500 Abarth, and this version may have a still-more-powerful engine. Another tell about the added output are the quad tailpipes in place of the lesser car's set of two. There's no hard evidence to support exactly which engine might be under the 124's hood, however. It's possible that the 1.7-liter turbo from Alfa Romeo 4C could be in play – with its 237-hp output – as the 124 was originally going to wear an Alfa badge. If that were to happen, however, the Fiat would almost certainly get a dual-clutch transmission instead of the purer manual box. In any event, more details about the car will no doubt crop up closer to the expected reveal this fall. Related Video: