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Mazda Skyactiv-D racer first diesel to run at Indy in 60 years

While it may not be touting the old "Win on Sunday, sell on Monday" axiom we all know and love, Mazda recognizes that racing can only improve its cars. And so it's no surprise that the Japanese automaker is testing and refining its Skyactiv-D diesel engine by sending it out on various race tracks around the country - notably being the first diesel ever to compete at Daytona and the first to notch a Grand Am win at Road Atlanta.
Next up? Indy. It has been over 60 years since a diesel-powered machine ran at the Indianapolis Motor Speedway, and the Cummins-powered racer that competed in the 1952 Indy 500 with a 6.6-liter inline-six-cylinder oil-burner was a fast and brutal machine that set a new lap record in qualifying leading up to the race. Though that car was withdrawn with turbocharger failure 71 laps in, its diesel powerplant left an indelible impression on the racing community, and that's something Mazda hopes to accomplish once again.
Mazda says that the diesel engine in its race car is pretty darn close to stock - 51 percent stock by parts count, and 63 percent stock by weight - which means the way it performs in competition is at least a somewhat meaningful way to the stock engine's durability in the real world. Check out the image of the Mazda6 Skyactiv-D racer posing alongside the 1952 Cummins above (click to enlarge) and feel free to peruse the press release below for the rest of the details.

Mazda3 successor due in dealers this fall

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.
Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.