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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

2014 Mazda3 breaks cover early, in Euro-spec at least

We're set to get a closer look at the US-spec 2014 Mazda3 later today, but AutoExpress has the first peek at the machine's European cousin (after initial leaks reportedly came from a Czech outlet). The photos show a compact that's taken plenty of design inspiration from its older sister, the Mazda6. That's excellent news, as the larger car's dynamic front fascia, accentuated fender arches and long nose translate well to the Mazda3. Inside, there are are new and improved material choices, and the longer wheelbase means occupants get to enjoy more room than before. There's also a larger trunk with 12.3 cubic feet of cargo capacity.
Buyers in the EU can get their hands on a 1.5-liter Skyactiv-G gasoline engine with 99 horsepower, though the old 2.0-liter four-cylinder will still be available in either 118 hp or 163 hp configuration. A 2.2-liter diesel tops out the engine choices.
The 2014 Mazda3 is lighter than its predecessor and boasts disk brakes and a multi-link rear suspension on every trim. That means this thing should be fun to shuffle around. Stay tuned for details on the US-spec variant later today, including a lot more images of the good-looking hatch.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.