Coupe 1.3l Cd Rotary Engine Rear Wheel Drive Tires - Front Performance Abs A/c on 2040-cars

Auto blog

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Evo blasts around in a Spa 24H-winning Mazda RX-7

Think of the Mazda RX-7 today, and your thoughts likely turn to the turbocharged third-generation version of the '90s that's an icon among the tuning and drifting communities. Many years before that swoopy coupe was hanging the tail out, the first model of RX-7 was also quite a track star, though. Evo's Richard Meaden has gotten ahold of a race-prepped version that counts a victory in the 1981 Spa 24 Hours to its name – the first Japanese car to claim that honor – for a fantastic video. With 225 horsepower and weighing around 1,984 pounds, this RX-7 doesn't look like a giant killer on paper. However as Meaden illustrates, the coupe puts those rotary-powered ponies to very good use. Driving it requires constantly keeping things on the boil because the muscle is essentially absent below 7,000 rpm. Once in the sweet spot, things start progressing quickly, though. As a wonderful cap to the wall of noise from the engine, little licks of flame also shoot out of the exhaust on downshifts. Thankfully, Evo's video team captures all of the mechanical noises quite well, and the clip is a treat for those with a good pair of headphones. Despite the race-winning pedigree, Meaden has no problem grabbing the little coupe by the scruff of the neck. He chucks it through the corners to get the tail loose, and the little wisps of smoke from the rear tires prove the original RX-7 knows how to drift too. These early cars definitely worth being remembered in the pantheon of Mazda performance.

2016 Mazda MX-5 Miata to make video-game debut next week in Forza Horizon 2 [w/video]

We've driven the all-new, fourth-generation Mazda MX5 Miata. Have you? Well, probably not. With the new roadster not set to hit dealerships until later this year (at the earliest), you might be stuck waiting a bit to climb behind the wheel of the highly regarded two-seater. Of course, if you happen to own Forza Horizon 2, your wait will be significantly shorter. And it'll be absolutely free to boot. The new convertible will make its video-game debut as part of a four-vehicle car pack for the open-world racing title. Downloads will start on March 17. Alongside the new MX-5, the Mazda car pack will also add representatives from each of the roadster's first three generations. Repping the NA will be the 1990 MX-5. The second-generation NB will be represented by the turbocharged 2005 Mazdaspeed MX-5, while the NC will arrive in the form of the Super 20 Concept, shown back at the 2010 SEMA Show. On top of the new vehicles, gamers will also have a chance to win a 2016 MX-5 as part of the new Mazda MX-5 Challenge. Running from March 17 to April 30, those interested in a free Mazda will need to lap its virtual counterpart around the Sisteron Perimeter Sprint Circuit, with the two fastest drivers slated to take part in a head-to-head race in June. The winner will walk away with their very own 2016 MX-5. Oh, and as a final juicy tidbit, the press release clearly states that the Miata weighs in at just 2,332 pounds – just a smidge more than the original NA. (That's with the manual transmission, of course – automatic cars are said to weigh 2,381 pounds.) You can get more specific details on the contest, as well as read more about the car pack, in the attached press release. Check out the release, as well as a preview vid of the MX-5 Car Pack. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MICROSOFT AND MAZDA LET YOU DRIVE IT FIRST: ALL-NEW MAZDA MX-5 DEBUTS AS FREE DOWNLOAD FOR FORZA HORIZON 2 ON XBOX ONE IRVINE, Calif., March 12, 2015 -- Beginning March 17, Mazda North American Operations (MNAO) is giving Forza Horizon 2 players the exclusive opportunity to drive the all-new 2016 Mazda MX-5 Miata on Xbox One months before the physical car goes on sale to the public. Additionally, by taking advantage of the free download of the car, and driving it in the game, users will have the chance to win one by competing in the new Time Trial Rivals Contest.