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Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.

Mazda Miata could get retractable hardtop in New York

The upcoming New York Auto Show just got a little more exciting because Mazda could debut the latest MX-5 Miata with a power retractable hardtop there. The best evidence comes from Autocar, which has an image of Mazda's invitation. The message promises a "world premiere" in the Big Apple and further teases, "Help us blow the lid off the New York Auto Show." The last Miata PRHT made up 52 percent of the roadster's sales mix in the US, so creating another one is an easy decision for the company. According to Autocar, expect the new roof mechanism to be lighter and more compact than the previous design. It would still add some weight compared to the cloth top, but customers would get the added insulation and security from the hardtop. With the NC PRHT as a guide, don't expect many changes for the new other than the roof. The 2.0-liter four-cylinder with 155 horsepower and 148 pound-feet of torque with either the six-speed manual or automatic should still make for an exciting drive. The hardtop just makes life a little more comfortable if you have to deal with rain or snow for part of the year. We can't wait to see it. Related Video:

Automakers are offering more fuel-efficient cars than ever

Even with gas prices near their lowest point in more than a decade, Americans are still concerned about the fuel economy of their cars. More than 4 in 5 consumers say gas mileage will be an important consideration the next time they go shopping for a vehicle, according to the results of a new survey conducted by the Consumer Federation of America, which were released Monday. That's no surprise, says Jack Gillis, director of public affairs for the nonprofit organization. "Consumers have had a long history with volatile gas prices," he said. Though motorists have saved approximately $12 billion this year at the pump compared to 2015, according to AAA, car shoppers expect gas prices to rise again in the future. The average respondent to CFA's survey predicted a price of $3.50 per gallon within the next five years, a figure in line with projections made by the US Energy Information Administration. When those consumers visit dealerships, they'll have plenty of options. More models than ever are achieving 30 miles per gallon or more, according to CFA's annual analysis released in conjunction with the survey, and 15 of 16 major car companies improved their fuel efficiency on their 2016 model-year offerings. Only Ford backslid year over year, per the report. Researchers say American consumers are now enjoying the widest range of fuel-efficient options ever offered, in every vehicle class. Of 1,094 models on sale in 2016, 13.4 percent achieved more than 30 MPGs, an improvement from 11.7 percent in 2015. At the same time, the percentage of gas guzzlers offered for sale has declined. The percentage of vehicles on the market that get 16 miles per gallon or less has fallen from 6.1 percent to 4 percent, says CFA. "Even if you're in the market for a large pickup or SUV, you'd have to go out of your way to find a true gas guzzler," Gillis said. ""Consumers have had a long history with volatile gas prices." – Jack Gillis These results, the CFA suggests, indicate federal standards that prod automakers to invest in fuel-efficient technology are having the desired effect. Manufacturers are keeping pace with the requirements of the Corporate Average Fuel Economy standards, which mandate carmakers achieve a standard of 52.5 miles per gallon in testing, equivalent to about 40 miles per gallon in on-road performance, by 2025. CFA's report singled out Mazda as setting an exemplary standard.