2009 Mazda Rx-8 Sport Coupe 4-door 1.3l on 2040-cars

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Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Autoblog Minute: Highlights from the 2015 Tokyo Motor Show

The 44th Tokyo Motor Show is here with plenty of exciting new car reveals, like the stunning Mazda RX-Vision concept and the wild Nissan Concept 2020 Vision Gran Turismo. Autoblog's Chris McGraw reports on this edition of Autoblog Minute, with commentary from Autoblog's Managing editor, Steven Ewing. Show full video transcript text [00:00:00] The 44th Tokyo Motor Show is here with plenty of exciting new car reveals and lots of tech-heavy concept vehicles. I'm Chris McGraw and this is your Autoblog Minute. The Tokyo Motor Show opens to the public but for those unable to make it to Japan Autoblog is on hand to report. For more we go on location to Tokyo and Autoblog's Managing editor, Steven Ewing. [00:00:30] - [00:01:00] [Steven Ewing Interview] And that's your recap of the 44th Tokyo Motor Show, for our detailed coverage of the event be sure to head to Autoblo.com/tokyo-motor-show. For Autoblog, I'm Chris McGraw. [00:01:30] [Outro] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Green Tokyo Motor Show Mazda Subaru Suzuki Coupe Concept Cars Autoblog Minute Videos Original Video Tokyo 2015

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.