2009 Mazda Rx-8 R3 Coupe 4-door 1.3l on 2040-cars

Auto blog

Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes

Looking to buy one of the limited-edition 25th Anniversary Mazda MX-5 Miata roadsters? Well, you're too late. According to Mazda, all 100 examples of the darling two-seater have sold out - and it only took 10 minutes.
On Tuesday, Mazda opened its pre-order site for the limited-run Miata, and had intended to keep the site running until May 31, or until 250 customers were registered, whichever came first. Just 10 minutes later, 250 people had signed up. Now, Mazda will contact those folks, and the first 100 that are verified will be given the opportunity to pre-order the unique MX-5. "Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction," Mazda said in a press release.
The 2015 MX-5 Miata 25th Anniversary Edition models will arrive at dealers this summer, retailing for $32,205 with the six-speed manual, or $32,655 for those desiring the automatic transmission. Based on the PRHT (Power Retractable Hard Top) model, the limited-edition Miata adds Bilstein shocks, a Soul Red metallic paint job (the same found on the gorgeous Mazda6) with a contrasting black roof, gunmetal wheels and an off-white leather interior. Special badging will be found inside the car, and buyers will also be treated to a custom-crafted Tourneau watch and a display winder box.

Will Mazda sell diesel hybrids in Japan in 2016?

Could the "Zoom Zoom" automaker start making hybrids that go "glug glug glug"? Mazda, known for its fuel-efficient Skyactiv engine line, will be the first Japanese automaker to make a diesel-hybrid vehicle for Japan and Europe. According to the Yomiuri Shimbun, Mazda may start making its oil-burning hybrids as soon as 2016, and the powertrain may reach fuel efficiency levels of as much as 95 miles per gallon (one the more lenient Japanese driving cycle). That'd make such a vehicle line about 30 percent more fuel-efficient than standard diesels and about eight percent more fuel efficient that the Toyota Prius C compact hybrid (known as the Aqua in Japan). Mazda has been dismissive of hybrid and electric powertrains, instead focusing on Skyactiv technology to maximize fuel efficiency from conventional gas-powered engines. Diesel powertrains account for about half of the light-duty vehicles sold in Europe each year, while Japan's diesel sales of 76,000 vehicles last year were about three times as many as were sold there in 2012. In January, Mazda said that it would delay the introduction of its Skyactiv-D diesel engine from what was to be a spring 2014 debut. The reason was to fine-tune the engine's performance/fuel economy balance. Mazda representatives didn't immediately respond to a request for comment from AutoblogGreen about the diesel hybrids.