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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda Miata speedster and spyder concepts set for SEMA

Mazda will show speedster and spyder concepts based on the 2016 MX-5 Miata next week at SEMA in Las Vegas. The speedster is at the top of the teaser, and the spyder is the bottom half. The speedster goes with an extreme lightweight design. It has only a small wind deflector in place of the windshield and a blue ether topcoat. The spyder is a vintage roadster rendered into a modern form with a handcrafted leather interior and mercury silver paint job. Both are lighter than the production version and will be sure to get the hearts of Mazda fanatics and roadster enthusiasts alike racing at the possibilities. We doubt either will actually see production, like so many Miata-based concepts of the recent past. But that won't stop us from dreaming all the same. MAZDA TO SHOWCASE LIGHTWEIGHT PERFORMANCE AT SEMA WITH TWO MX-5 MIATA CONCEPTS - MX-5 Spyder and Speedster Concepts Bring Vintage Cues into Modern Designs - IRVINE, Calif., Oct. 29, 2015 -- The Mazda MX-5 Miata has been an exercise in honing the concept of a lightweight sports car for more than 26 years, created solely for driving exhilaration. But for the 2015 SEMA Show at the Las Vegas Convention Center, Mazda designers wanted to see what they could do if that idea was taken to the extreme. What they created were two vastly different takes on the fourth-generation MX-5: The 2016 MX-5 Spyder Concept and 2016 MX-5 Speedster Concept. MX-5 Spyder captures the character of a vintage roadster and translates it into a modern-day design, including bespoke leather interior details that were painstakingly crafted, and featuring a new Mercury Silver concept paint color. MX-5 Speedster is a study in the extremes of lightweight, purpose-built performance, paying homage to minimalist roadsters of the 1950s. The Blue Ether-painted MX-5 Speedster is uncompromised in its approach to wind-in-the-hair driving, going so far as to eschew a traditional windshield for a lighter deflector. Both cars are significantly lighter than the 2,332-lbs. MX-5 roadster that customers can purchase at dealers and come with a host of conceptual and aftermarket pieces and fabrication from partners including Racing Beat, Haartz Corporation, ASC – American Sunroof Corporation, Makin Industries/RAYS Wheels, KW Suspensions, Delta Seat, H&R Springs, Lusch, AC&A Manufacturing, Franks Fab Shop, Long Road Racing and SIM Specialty Interior Manufacturing.

Mazda-Toyota partnership has us dreaming of a rotary hybrid

As you may have seen, Mazda and Toyota are going to be working a little more closely with each other. In their announcement, the two companies said they'd be building an American assembly plant together, and working on electric vehicle technology. But one of the companies' goals got our mental gears turning: It's listed as "Expand complementary products," and it's left very open-ended. The companies say they "will further explore the possibilities of other complementary products on a global level." These are in addition to Mazda providing the Mazda2 to Toyota as the Yaris iA, and Toyota providing Mazda a commercial van to sell in Japan. So what could these future complementary products be? We have a couple of ideas, one that's ludicrous but awesome (and, sadly, probably won't ever happen), and the other grounded in reality. Let's start with the fun one. What's the one thing Mazda fan has been wanting for years? A rotary sports car, of course! And while Mazda has repeatedly said that it has a small band of engineers plugging away at the spinning triangle problem, the odds of Mazda putting it into production have been slim. The inherent thirst of the rotary would make it tough to introduce when fuel economy regulations have been tightening. Plus, Mazda is a small company that needs to stretch every dollar, and having a one-off engine not based on anything else would be expensive. How could Mazda get around these obstacles? This is where the partnership with Toyota comes in, in our long-shot fantasy. Aside from having deep pockets, Toyota has a wealth of knowledge in the realm of hybrids. Thus, why not a rotary hybrid? Electrifying their oddball motor would fix two issues. One is obviously the fuel economy, since the gas engine wouldn't have to run all the time. The other is in providing torque. Rotaries infamously have little torque, especially down low, so adding an electric motor would allow this hypothetical rotary sports car to have a grunty low end, while still providing the Everest-high redline rotary fans like. The idea would be sweetened with the solid-state batteries that Toyota is developing, which could provide lots of electricity without weighing a ton. The rotary-electric mashup notion isn't totally alien to Mazda, either, since the company created an electric Mazda2 with a rotary engine for a range extender — albeit for different reasons. The company even filed a patent for the rotary range extender recently.