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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2014 Mazda3 Sedan

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We're not going to beat around the bush: for the kind of person who willfully chooses to take longer, windier and more scenic routes to get to Point B, the 2014 Mazda3 is the new compact car measuring stick by which others will be judged. That doesn't, of course, make it the right choice for every buyer.
We'll spend the next thousand words or so explaining the whys and hows that make our opening statement a fact, but for now, suffice it to say that Mazda has engineered its latest crop of vehicles - namely the CX-5, Mazda6 and its smaller sibling and subject of this test, the Mazda3 - from the ground up. Absolutely everything about the Mazda3 is refined for 2014, from its chassis to its engines and everything in between, and it was done in a completely new and holistic way. Every component, subcomponent and stamping required to bolt and weld together an automobile was rethought to ensure the Mazda3 has what it takes to compete with such established benchmarks as the Honda Civic and Ford Focus.

2016 Mazda MX-5 Miata configurator fulfills your droptop dreams

The first batch of 2016 Mazda MX-5 Miatas are already at dealers, but Mazda is finally launching a configurator for its completely revised sports car. Even if pricing doesn't come as a surprise, you can still have some fun creating one to your own specific tastes. The major equipment changes on the Miata happen between the Sport, Club, and Grand Touring trims, and options are generally kept light. The real standout is the Brembo/BBS package for $3,400 that's exclusive to the Club version. It adds Gunmetal 17-inch BBS wheels, Brembo front brakes with red calipers, side sill extensions, a rear bumper skirt, and keyless entry. On the Sport and Grand Touring, $1,200 buys the Appearance Package with a front air dam, side sill extensions and rear bumper skirt. There's also keyless tech for $130 on them. Mazda also offers a few items to dress up the convertible's looks. There's a choice of a black or body color rear lip spoiler for $350, and Soul Red Metallic paint adds $300. For protection, clear film for the front and rear paint is $125, all-weather floor mats go for $90, and wheel locks cost $55. Finally, a cargo net is $50. We ticked every applicable box on the Club trim above to make its $28,600 base price leap to $33,790, after the $820 destination charge on all models. Happy building. Related Video: