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2019 Mazda3 sedan and hatchback get IIHS Top Safety Pick awards

The 2019 Mazda3 is all-new, and now we have crash test ratings from the IIHS for both the sedan and hatchback. A Top Safety Pick (not the TSP+) award was given to both variants of the compact car. Since the IIHS only rates the Mazda3 headlights as "Acceptable" and not "Good," it doesn't get the "Top Safety Pick+" rating. All the major crash categories like small overlap front, side and moderate overlap front are rated as Good. The IIHS also makes crash avoidance part of its battery of tests now to evaluate forward collision and pedestrian detection systems. Both versions of the Mazda3 offer these systems, but the IIHS points out that Mazda's "Smart Brake Support" is only standard on the hatchback. This makes the hatchback standard with a "superior-rated" crash prevention system, and only optional on the sedan. Both cars equipped with the system were able to avoid collisions at 12 mph and 25 mph in the IIHS tests. Even though the Mazda3 does come standard with LED headlight projectors, the IIHS still didn't think they were good enough for a Good rating. There is one video of the Mazda3 going through the side crash test if you'd like to watch the new sedan get hit. You can read our thoughts on the new Mazda3 here. We certainly like driving the redesigned Mazda, and it's good to know the car will perform well in a crash, too.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2020 Toyota Yaris hatchback is basically the Mazda2 hatchback

The Toyota Yaris line in the U.S. has been really weird, what with the hatchback coming from Toyota, and the sedan coming from Mazda a rebadged Mazda2. For 2020, the Toyota Yaris line is still weird, but at least its consistent as the hatchback is also a rebadged Mazda2. And as far as styling is concerned, that's all there is to say. The front bumper is the the same angry catfish face as the Yaris sedan, and everything rearward comes from the Mazda2 that's available overseas and in Puerto Rico. The interior is the same as the Mazda2, and very similar to the Mazda CX-3. The switch to the Mazda platform has added 0.3 cubic-feet to the cargo space over the old Toyota version. Under the hood is the familiar 1.5-liter inline-four making 106 horsepower. Disappointingly, the only transmission available will be a six-speed automatic, whereas the current sedan is available with a six-speed manual transmission. But having six speeds is a massive improvement over the outgoing Yaris's ancient four-speed automatic. Fuel economy hasn't been announced, but expect it to get close to the Toyota Yaris sedan's 32 mpg in the city and 40 on the highway. This will be another improvement over the old Yaris hatch's 30 mpg in the city and 35 on the highway. Unlike the sedan, the new Yaris hatch will only be offered in LE and XLE trims, leaving out the base-level L. Every version of the car gets alloy wheels, heated side mirrors, fog lights, keyless entry with push-button start, automatic emergency braking and an infotainment system with seven-inch touchscreen and Apple CarPlay and Android Auto. Moving up to XLE adds leatherette upholstery, leather-wrapped steering wheel and shifter, automatic climate control and automatic LED headlights. Pricing and availability haven't been announced, but it will likely go on sale later this year with a starting price around $17,000 like the Yaris LE sedan.